It’s not easy to consistently thrill customers with your brand and to turn them into loyal fans. In today’s experience economy, extraordinary moments and positive emotions are the most powerful currency. It has become essential to show interest in how customers experience your brand. Why do customers love some brands, and dislike others? For years we have studied and worked with Experience game changers such as adidas, Starbucks, LUSH, Nespresso, citizenM Hotels, Mazda, Apple, Tommy Hilfiger, KLM, Tesla, Le Pain Quotidien, and many more. These companies all deliver consistently memorable customer experiences, which turn their customers into active promoters, happy fans, and free ambassadors.
Everyone can choose to be(come) a STAR!
Looking at the experience these brands build in a very consistent manner, you could say their people are true Experience STARs: Surprising, Touching, Assisting and Recognizing. Which explains why these brands are loved and promoted by many, whilst others simply aren’t.
The choice these days is simple. Either add meaning, relevance and deliver consistently memorable experiences. Or become a commodity. There’s not much in between. It’s people that make or break the experience, just like STARs on stage do. In most cases, people simply are the experience.
Turning Customers into Happy Fans
One of the ultimate goals of every team and organization should be to turn customers, guests, visitors, patients and passengers into Happy Fans. Who act as free ambassadors actively promoting your brand, as a result of the positive experiences they have. Because they feel surprised, touched, truly assisted and/or recognized.
In a world that is becoming more and more digital, and where reviews and social media determine our buying behavior, Customer Experience is the battlefield. Either you stand out and make a difference, or become a commodity. This applies to all experience providers, including facilitators, trainers and coaches…
Join Our Global Network of STAR facilitators!
If you’re eager to help your clients and business partners to become more relevant and loved by their customers, come join us at the Reverse Academy. Within just 3 days (and some field assignments) you can be(come) a Certified STAR facilitator, joining our global Reverse network. Certification trainings take place in countries all over the world (€ 2.950 / $ 3.1409). We have sessions planned in Amsterdam, Frankfurt, London, New York, Atlanta, San Fransisco, Dubai and Singapore.
During the Certified STAR Facilitator Program you will learn how to develop Customer Experience STARs within your own and/or your client’s organization. You will also receive a complete training toolkit to successfully and confidently deliver STAR Energizer, Work-out and Bootcamp sessions.
Main learning goals
- Understand Reverse Thinking as a ‘philosophy’ and methodology
- Build a deeper understanding into how behavior is shaped and how to develop Experience STARs
- Gain confidence and build competence in facilitating your own STAR programs
- Learn from best practices and be able to apply learnings into STAR energizers, work-outs and bootcamps
- Understand the STAR business model and maximize your financial results
- Learn how to grow your own network of Experience STARs (on- and off-line)