Test Elements

A strong brand that carries a ‘blue heart’ in everything she does. We started Reverse and asked WHY?

KLM wanted to boost their passenger experience and become the best European network carrier.

What we did?

The Reverse Blueprint aka “Experience Compass”, was brought to life by means of an Immersion & Activation Program with:

Look at that!

Together, we co-created a new direction and a common language, as starting point for the development of all businesses within KLM. There was a steep increase in staff and passenger/customer engagement and in addition to that, KLM has the highest NPS and guest satisfaction in the competitive set.

Andre

Chief Reverse Engineer

NL

Barbara

Business Development

NL

Caressa

Project Manager

NL

Daniel

Visual Communicator

ES

Dirk

Associate

NL

Ellen

Project Manager

NL

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agenda

20 Oct EPIC Leadership certification

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01 Nov experience STARs certification

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