What if you could walk in your customer’s shoes and design every step to matter?

Imagine your customer arriving for the very first time, not just physically, but emotionally. What do they see? Feel? Expect? What makes them stay, return, and become advocates for your brand?

The Customer Journey Workshop is a transformative two-day experience designed to help you stop guessing and start seeing the journey through your customer’s eyes. Together, we define your customer persona, map every key touchpoint, and identify the moments of truth — those high-impact interactions that make or break the experience.

This isn’t just about sticky notes and process flows. It’s about creating a human-centred roadmap that links brand purpose to real-life behaviours.
Using the Reverse Blueprint, we align each moment with the optimal mindset and actions needed to deliver the Intended Experience. The result? A seamless, emotionally resonant journey, from first impression to lasting loyalty.

Throughout the session, you’ll bridge strategy and storytelling, data and emotion turning customer experience into a competitive advantage that feels as good as it performs.

And to make it stick, you’ll walk away with a Customer Journey Inspiration Guide: a practical tool packed with best practices, key actions, and examples for each critical moment.

Who is this for

• Senior leaders seeking to align experience with brand purpose
• Management teams driving strategy and internal alignment
• Marketing & Sales teams focused on creating consistent, standout customer experiences
• Operations teams committed to delivering seamless execution across touchpoints

Format:

• In-person workshop
• Duration: 2 days
• Led by a senior Reverse facilitator
• Custom Customer Journey Inspiration Guide
• Reverse Blueprint integration at every stage