start reverse
the book

srart reverse the book

how do you grow beyond customer and co-worker satisfaction?           how do you grow beyond customer and co-worker satisfaction?           how do you grow beyond customer and co-worker satisfaction?           how do you grow beyond customer and co-worker satisfaction?           

how do you grow beyond customer and co-worker satisfaction?           how do you grow beyond customer and co-worker satisfaction?           

we
inspire

This book will inspire, inform, delight and help raise the bar of customer experience and EPIC Leadership. 

Experience is the new battlefield. Satisfaction is not enough anymore. Customer experience is the main driver of future loyalty and will turn your customers into raving fans. Whatever customers experience, determines whether they will come back and recommend you. It is about being meaningful and memorable. Not occasionally, but consistently.

the journey
the novel
available in Paperback book, Travel edition and E-book

In this book, Andre Wiringa will take you on a journey helping you to bring purpose, identity and optimal experience to life in your organization, your team and/or in your individual performance.

Learn how the most successful brands in the world stand out by thinking reverse. Making their purpose, identity, and the desired experience – the focus for everything they do. Global brands like Accor Hotels, Adidas, British Airways, Calvin Klein, citizenM Hotels, IKEA, KLM Royal Dutch Airlines, KPN, Nespresso, Mazda, Microsoft, Nike, Nokia, Le Pain Quotidien, Renault, Schiphol Airport, The Student Hotel, Tommy Hilfiger, Worldhotels, and many others.

comes together with the Travel edition journey book

Josh Smith, a retailer, has a hard time coping with the impact of online shopping and the changing customer landscape. When he accompanies his wife Marcia on a business trip to London, he learns how some brands are more successful than others. Bread&Care is the brand that inspires him the most, and Josh starts to adapt several of the lessons he learns for his own bookstore. Josh’s team helps to drive a successful turn-around, which initially becomes an inspiring example for the whole shopping street, and later for many others…

the novel
comes together with the Travel edition journey book

Josh Smith, a retailer, has a hard time coping with the impact of online shopping and the changing customer landscape. When he accompanies his wife Marcia on a business trip to London, he learns how some brands are more successful than others. Bread&Care is the brand that inspires him the most, and Josh starts to adapt several of the lessons he learns for his own bookstore. Josh’s team helps to drive a successful turn-around, which initially becomes an inspiring example for the whole shopping street, and later for many others…

paperback
book
travel edition
"
“a journey you should take, if you intend to go beyond satisfaction and become consistently meaningful and memorable.” john christensen, producer and co-author of record selling video and book ‘fish!’
Testimonial The Journey
"
“If you want to create engaging, memorable experiences for your customers, this novel is a perfect place to start. Insightful and transformative!” Joe Pine, co-author of bestseller ‘The Experience Economy’
Testimonial The Novel
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