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B. Joseph Pine II
CO-AUTHOR OF BESTSELLER ‘THE EXPERIENCE ECONOMY’
WHAT IS REVERSE ABOUT?
It’s not easy to consistently thrill customers with your brand and to turn them into loyal fans. In today’s experience economy, extraordinary moments and positive emotions are the most powerful currency, It has become essential to show interest in how customers experience your brand. Reverse Thinking & Engineering is both philosophy and process. The solution puts your desired customer experience at the centre of your company structure and helps you to build a corporate culture around it.
JOIN OUR GLOBAL NETWORK OF CERTIFIED STAR FACILITATORS
Imagine for a moment that you can turn every client and every participant into a happy fan and a free ambassador for your services. Because they feel surprised, touched, truly assisted and/or recognized. Doesn’t that sounds great?
Learn more about the Experience STAR program and the Certified STAR Facilitator Program! Join the certification program in Amsterdam, Frankfurt, Londen, New York, San Francisco, Singapore or Dubai!
CERTIFIED EXPERIENCE STAR FACILITATORS
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format_quote“A journey you should take, if you intent to go beyond satisfaction and become consistently meaningful and memorable…”
John Christensen
PRODUCER AND CO-AUTHOR OF RECORD SELLING VIDEO AND BOOK ‘FISH!
format_quote“Reverse is to change a direction, order or result by putting our guest center stage. Applying reverse thinking in hospitality helps us to start with the expected result in mind. By changing the order of processes, organizational behavior and service flows we believe we can re-align our modus operandi to ultimately meet and hopefully surpass guest expectations!”
Arno Schwalie
AREA VICE PRESIDENT AT CARLSON REZIDOR HOTEL GROUP
READ THE BOOK
The bestselling complete story of Reverse Thinking and the Reverse Journey. Get the book!
VISIT US AT ATD 2019!
Will you join us (again) at the ATD 2019 in Washington DC (USA)?READ ABOUT ATD 2019BUY THE BOOK!
Experience is the main driver of loyalty. Therefore, creating a consistent and memorable customer experience is key. And that is exactly where some brands are successful, yet most struggle. One of the secrets behind several game-changing brands is the philosophy and approach of Reverse Thinking.
Our Reverse approach will help your teams and leaders in transforming each touch point into a genuine experience. Bringing the brand promise to life thanks to optimal behaviour. Generating direct impact on NPS, customer loyalty, financial outcome and benchmarks.
We believe the key to success is to remain real and be yourself as you make it happen and exceed customer expectations!
