A breakthrough in customer experience, meant starting the engines in their own culture. We guided MAZDA Europe throughout this incredible journey.
Next to amazing car design, the success of MAZDA is to a great extent depending on what customers experience at the dealers. Raising the (experience) bar within the dealer community, needed to start with engagement of all dealer principals. To set the best possible example, the Executive Committee of Mazda Motor Europe decided to transform the entire internal organisation across Europe first.
What we did?
A tailor made extensive Reverse Journey with: