bringing relevance to the world
bringing relevance to the world
We do this by challenging businesses to define a compelling purpose and an appealing identity to bring to life.
because purpose matters
Having a purpose as common North, brings relevance to your brand. The what and the how have no value without the who and the why. Why you set up a business, why customers are buying from you and why your co-workers choose to work for you. People are more aware than ever before of matters like footprint, purpose and relevance. A well thought purpose (why), helps to make the customer/guest experience more meaningful.
add soul to your brand
By aligning on a common identity (who), we add soul to the brand and it brings a more active pulse to it.
The what we do, helps build a solid focus and direction. And the how we do it, enables us to grow a more consistent and reliable performance.
turn customers into happy fans
We believe in building and maintaining a network of happy fans is one of the key objectives for any company or brand. Experience is the main driver of loyalty. Creating consistent and meaningful customer/guest experience, therefore, is key.
turn customers into happy fans
We believe in building and maintaining a network of happy fans is one of the key objectives for any company or brand. Experience is the main driver of loyalty. Creating consistent and meaningful customer/guest experience, therefore, is key.
start reverse - go beyond customer satisfaction
So, if you make the experience you want customers to have leading (rather than the end result), you will have much more control over what matters most. This is what we call the philosophy of ‘Reverse Thinking’.

"
The Experience Blueprint Journey and bringing this to live within Mazda Europe has had a massive impact on our culture, as well as on customer experience. It also helped grow to One Mazda Europe.
MARTIJN TEN BRINK I MAZDA EUROPE
meet our
global
team
Start Reverse has carefully gathered a team of global professionals to guide and consult our international clients. Our open and free working climate has inspired our people to redesign their ideal workspace and working hours. Whether it be the office, their home, a café or say Australia. Full-time, part-time or freelance, we all Start Reverse to go beyond customer satisfaction!
meet our
global
team
Start Reverse has carefully gathered a team of global professionals to guide and consult our international clients. Our open and free working climate has inspired our people to redesign their ideal workspace and working hours. Whether it be the office, their home, a café or say Australia. Full-time, part-time or freelance, we all Start Reverse to go beyond customer satisfaction!
start reverse - partners

Senior Partner
Cultural Transformation

Senior Partner
Retail Transformation

Project Manager
& Facilitator
ES

Associate
NL

Senior Partner
Managing Director BRTN brand strategy

Senior Consultant
Luxury Retail

Partner
Big Shots

CEO Atobi
Learning and Engagement App

Associate
DE

Ambassador
AUS

Associate
NL

Founder & Managing Director
EME Hospitality Projects

Senior Partner
Luxury Development

Associate
VN

Senior Partner
Generational Diversity

Senior Partner
Strategy Transformation

Ambassador
USA

Managing Partner
Inprove Mystery Shopping

Senior Partner
Diversity & Inclusion

Ambassador
NO

Head of Learning
- Associate
DE

Project Manager
& Facilitator
ES
start reverse - leadership & support team

Chief Reverse
Engineer
NL

Chief Engagement
Engineer
PA

Head of Business
Development
NL

Head of
Learning Design
BR

Head of Operations
NL

Senior Project
Manager
NL

Graphic
Designer
CO

Junior Project
Manager
NL

Graphic
Designer
NL

Learning
Designer
NL

Junior Project
Manager
NL

Learning
Designer
NL

Social Media
Engineer
NL

Project
Manager
MA

Virtual Project
Manager
NL

Graphic
Designer
NL

Junior Learning
Designer
PA
start reverse - certified STAR & EPIC facilitators

Certified
Facilitator
UAE

Certified
Facilitator
IT

Certified
Facilitator
USA

Certified
Facilitator
NL

Certified
Facilitator
UAE

Certified
Facilitator
CH

Certified
Facilitator
UK

Certifies
Facilitator
FR


reverse academy
Join a training as an individual, with your company or as a facilitator. Start thinking Reverse!
