bringing relevance to the world
bringing relevance to the world
We do this by challenging businesses to define a compelling purpose and an appealing identity to bring to life.
because purpose matters
Having a purpose as common North, brings relevance to your brand. The what and the how have no value without the who and the why. Why you set up a business, why customers are buying from you and why your co-workers choose to work for you. People are more aware than ever before of matters like footprint, purpose and relevance. A well thought purpose (why), helps to make the customer/guest experience more meaningful.
add soul to your brand
By aligning on a common identity (who), we add soul to the brand and it brings a more active pulse to it.
The what we do, helps build a solid focus and direction. And the how we do it, enables us to grow a more consistent and reliable performance.
turn customers into happy fans
We believe in building and maintaining a network of happy fans is one of the key objectives for any company or brand. Experience is the main driver of loyalty. Creating consistent and meaningful customer/guest experience, therefore, is key.
turn customers into happy fans
We believe in building and maintaining a network of happy fans is one of the key objectives for any company or brand. Experience is the main driver of loyalty. Creating consistent and meaningful customer/guest experience, therefore, is key.
start reverse - go beyond customer satisfaction
So, if you make the experience you want customers to have leading (rather than the end result), you will have much more control over what matters most. This is what we call the philosophy of ‘Reverse Thinking’.
![Reverse Thinking](https://startreverse.com/wp-content/uploads/2022/06/SR-RT-model-1024x722.png)
"
The Experience Blueprint Journey and bringing this to life within Mazda Europe has had a massive impact on our culture, as well as on customer experience. It also helped grow to One Mazda Europe.
MARTIJN TEN BRINK I MAZDA EUROPE
meet our
global
team
Start Reverse has carefully gathered a team of global professionals to guide and consult our international clients. Our open and free working climate has inspired our people to redesign their ideal workspace and working hours. Whether it be the office, their home, a café or say Australia. Full-time, part-time or freelance, we all Start Reverse to go beyond customer satisfaction!
meet our
global
team
Start Reverse has carefully gathered a team of global professionals to guide and consult our international clients. Our open and free working climate has inspired our people to redesign their ideal workspace and working hours. Whether it be the office, their home, a café or say Australia. Full-time, part-time or freelance, we all Start Reverse to go beyond customer satisfaction!
start reverse - partners
![](https://startreverse.com/wp-content/uploads/2022/09/Chloe.jpg)
Senior Partner
Cultural Transformation
![](https://startreverse.com/wp-content/uploads/2022/09/Cliff.jpeg)
Senior Partner
Retail Transformation
![](https://startreverse.com/wp-content/uploads/2022/06/Daniel.jpg)
Project Manager
& Facilitator
ES
![](https://startreverse.com/wp-content/uploads/2023/04/Screenshot-2022-12-13-at-12.27.48.jpeg)
Associate
NL
![](https://startreverse.com/wp-content/uploads/2023/01/Fabrice.jpeg)
Senior Partner
Managing Director BRTN brand strategy
![](https://startreverse.com/wp-content/uploads/2023/03/Geraldine.jpeg)
Senior Consultant
Luxury Retail
![](https://startreverse.com/wp-content/uploads/2022/09/Guido.jpeg)
Partner
Big Shots
![](https://startreverse.com/wp-content/uploads/2022/09/Jan.jpg)
CEO Atobi
Learning and Engagement App
![](https://startreverse.com/wp-content/uploads/2022/06/Jason.jpg)
Associate
DE
![](https://startreverse.com/wp-content/uploads/2024/02/Roupert-Muller.jpg)
Strategic Partner
NL
![](https://startreverse.com/wp-content/uploads/2023/04/Foto-Judith-zwart-wit.jpg)
Associate
NL
![](https://startreverse.com/wp-content/uploads/2022/09/Foto-Michael.jpeg)
Founder & Managing Director
EME Hospitality Projects
![](https://startreverse.com/wp-content/uploads/2022/09/Michael-Vaz.jpg)
Senior Partner
Luxury Development
![](https://startreverse.com/wp-content/uploads/2022/06/Phuong.jpg)
Associate
VN
![](https://startreverse.com/wp-content/uploads/2023/01/Rachele.jpg)
Senior Partner
Generational Diversity
![](https://startreverse.com/wp-content/uploads/2022/09/Renata-scaled.jpg)
Senior Partner
Strategy Transformation
![](https://startreverse.com/wp-content/uploads/2022/06/Rick.jpg)
Ambassador
USA
![](https://startreverse.com/wp-content/uploads/2022/09/Sander.jpg)
Managing Partner
Inprove Mystery Shopping
![](https://startreverse.com/wp-content/uploads/2023/04/Shenin.jpeg)
Senior Partner
Diversity & Inclusion
![](https://startreverse.com/wp-content/uploads/2022/06/Truls.jpg)
Ambassador
NO
![Ulf I Start Reverse](https://startreverse.com/wp-content/uploads/2022/06/Ulf.jpg)
Head of Learning
- Associate
DE
![](https://startreverse.com/wp-content/uploads/2022/06/Virginia.jpg)
Project Manager
& Facilitator
ES
![](https://startreverse.com/wp-content/uploads/2024/01/Manonpicture-2.jpg)
Ambassador
SG
![](https://startreverse.com/wp-content/uploads/2024/01/Dirk-Jan-Rijks.jpg)
Executive coach &
Senior Consultant
People & Culture
SG
start reverse - leadership & support team
![](https://startreverse.com/wp-content/uploads/2022/06/Andre.jpg)
Chief Reverse
Engineer
NL
![](https://startreverse.com/wp-content/uploads/2022/12/Denis.jpg)
Chief Engagement
Engineer
PA
![](https://startreverse.com/wp-content/uploads/2022/06/Jorn.jpg)
Head of Commerce
NL
![](https://startreverse.com/wp-content/uploads/2023/11/Bertha-Hof-Head-of-Brand-Experience-Creative.png)
Head of Brand
Experience & Creative
NL & PT
![](https://startreverse.com/wp-content/uploads/2022/06/Barbara.jpg)
Head of Business
Development
NL
![](https://startreverse.com/wp-content/uploads/2022/12/Laura.jpg)
Head of
Learning Design
BR
![](https://startreverse.com/wp-content/uploads/2022/06/Linda.jpg)
Head of Finance
NL
![](https://startreverse.com/wp-content/uploads/2022/12/Andrea-2.jpg)
Graphic
Designer
CO
![](https://startreverse.com/wp-content/uploads/2022/06/Guus.jpg)
Graphic
Designer
NL
![](https://startreverse.com/wp-content/uploads/2022/06/Jessica.jpg)
Learning
Designer
NL
![](https://startreverse.com/wp-content/uploads/2022/06/Maxime.jpg)
Social media
engineer
NL
![](https://startreverse.com/wp-content/uploads/2024/02/image005.jpg)
Head of
Customer Relevance
PT
![](https://startreverse.com/wp-content/uploads/2022/06/Natalie.jpg)
Customer
Relevance Manager
MA
![](https://startreverse.com/wp-content/uploads/2022/12/Sabrina.jpeg)
Graphic
Designer
NL
![](https://startreverse.com/wp-content/uploads/2024/02/Alexia-Plexidas.jpg)
Senior Consultant and
Head of Reverse Navigator
PH
![](https://startreverse.com/wp-content/uploads/2023/11/Carla-Munoz-Graphic-Designer.png)
Graphic
Designer
PE
![](https://startreverse.com/wp-content/uploads/2023/11/Luis-Alfaro-Learning-Designer.png)
Learning Designer
PA
![](https://startreverse.com/wp-content/uploads/2023/11/Yohana-Mojica-Growth-Engagement-Consultant.png)
Growth & Engagement
Consultant
PA
![](https://startreverse.com/wp-content/uploads/2023/11/Consuelo-Savarese-Sr-Customer-Success-Manager.png)
Sr Customer Customer
Relevance Manager
NL
![](https://startreverse.com/wp-content/uploads/2023/11/Szofi-Vagyon-Junior-Customer-Success-Manager.png)
Junior Customer
Relevance Manager
NL
![](https://startreverse.com/wp-content/uploads/2024/01/Nilza-Lello.jpg)
Graphic designer
Reverse Journey
PT
![](https://startreverse.com/wp-content/uploads/2024/01/Lilliam-Leblanc.jpg)
Reverse Academy
Engineer
USA
![](https://startreverse.com/wp-content/uploads/2024/02/Hermina-Soric.jpg)
Learning
Designer
NL
![](https://startreverse.com/wp-content/uploads/2024/02/Cindy-Goessens.jpg)
Senior People and
Office Manager
NL
![](https://startreverse.com/wp-content/uploads/2024/05/Danny-Fernando.jpg)
Visual Storyteller
UK
![](https://startreverse.com/wp-content/uploads/2022/09/Marline.jpeg)
Junior Customer
Relevance Manager
NL
start reverse - certified STAR & EPIC facilitators
![](https://startreverse.com/wp-content/uploads/2022/12/Andrez-Gonzales.jpeg)
Certified
Facilitator
UAE
![](https://startreverse.com/wp-content/uploads/2022/12/Cecilia-2.jpeg)
Certified
Facilitator
IT
![](https://startreverse.com/wp-content/uploads/2022/06/Eva.jpg)
Certified
Facilitator
USA
![](https://startreverse.com/wp-content/uploads/2022/06/Fleur.jpg)
Certified
Facilitator
NL
![](https://startreverse.com/wp-content/uploads/2022/12/Jean.jpeg)
Certified
Facilitator
UAE
![](https://startreverse.com/wp-content/uploads/2022/12/Katherine.jpeg)
Certified
Facilitator
CH
![](https://startreverse.com/wp-content/uploads/2022/12/Solene.jpeg)
Certified
Facilitator
UK
![](https://startreverse.com/wp-content/uploads/2022/12/0009_0009-2-scaled.jpg)
Certifies
Facilitator
FR
![](https://startreverse.com/wp-content/uploads/2024/02/Nino-Jacobs.jpg)
New Co-facilitator on
Leadership Retreats / Journeys
NL
![](https://startreverse.com/wp-content/uploads/2022/05/Temp-img-3.jpg)
![](https://startreverse.com/wp-content/uploads/2022/05/Temp-img-3.jpg)
reverse academy
Join a training as an individual, with your company or as a facilitator. Start thinking Reverse!
![](https://startreverse.com/wp-content/uploads/2022/05/Temp-img-3.jpg)