FISH! the journey
Culture Is Not a Workshop. It Is a Journey.
Every organisation wants stronger culture.
More engaged employees.
More loyal customers.
More consistent leadership.
But culture does not change through inspiration alone.
It changes through design, direction and disciplined delivery.
The Reverse Journey is our proven 5D transformation approach that embeds the FISH! philosophy into your Experience Blueprint. Aligning culture, leadership, employee experience and customer experience into one coherent movement.
This is not training.
This is transformation.
The 5D Reverse Journey
Dream – Define – Design – Direct – Deliver
From ambition to activation.
From blueprint to daily behaviour.
The optimal behaviours that anchor the transformation:
- Play
- Make Their Day
- Choose Your Attitude
- Be There
The FISH! Fundamentals become your cultural operating system.
Why the Reverse Journey?
Because organisations struggle with:
- Inconsistent service behaviour
- Leadership misalignment
- Silo thinking
- Cultural dilution across locations
- Engagement fatigue
- Customer experience gaps
The Reverse Journey integrates:
- Culture
- Leadership
- Employee Experience
- Customer Experience
- Learning & Activation
Into one cohesive movement.
What Makes This Different?
This is not:
- A one-off workshop
- A culture poster
- A motivational speech
This is:
- Experience-based learning
- Leadership-driven activation
- Internal capability building
- Structured cultural embedding
- Measurable behavioural transformation
FISH! becomes the daily practice of your Experience Blueprint.
Impact Areas
The Reverse Journey impacts:
Culture
Stronger shared identity and alignment
Leadership
Conscious, energy-driven role modelling
Employee Experience
Higher engagement & ownership
Customer Experience
More emotional connection & loyalty
Performance
Sustainable behavioural consistency
Who Is This For?
This transformation programmeme is ideal for:
- Hospitality groups
- Retail organisations
- Healthcare networks
- Service organisations
- Multi-site businesses
- Organisations undergoing transformation
If you want culture to become visible in behaviour — this is for you.
The Journey
DREAM
Blueprint Creation
Define the Cultural Ambition
We start with clarity.
- Executive Blueprint Workshop
- Define purpose & promise
- Define optimal behaviours (FISH! fundamentals)
- Define leadership standards
- Translate ambition into an Experience Blueprint
The outcome:
- Clear cultural identity
- Shared language
- Executive alignment
- A compelling cultural north star
Without Dream, there is no direction.
DEFINE
Diagnose the Gap
Ambition without diagnosis is illusion.
We assess:
- Current cultural reality
- Leadership behaviours
- Employee engagement
- Customer satisfaction & NPS
- Experience inconsistencies
Together we define:
- Priority gaps
- Behavioural friction
- KPI ambition
- Transformation milestones
The outcome:
- Clear transformation roadmap
- Focus on what truly matters
DESIGN
Build the Experience Architecture
Now we translate ambition into structure.
We develop:
- The Experience & Culture Guide
- The Playbook & Animation
- Leadership Journey
- Immersion & Activation Programmeme
- Train the Blueprint Activator Programme
- Social / Mobile Learning Support
- Measurement Framework
FISH! is embedded as the behavioural backbone.
The outcome:
- Clear learning architecture
- Practical activation tools
- Leadership alignment plan
- Internal capability building
DIRECT
Train Leaders & Activators
Culture spreads through people — not documents.
We activate:
- Leadership Kick-Off
- FISH! Experience for Leaders
- Train the Blueprint Activators
- Coaching & feedback integration
Leaders learn to:
- Model the FISH! fundamentals
- Close the gap between intention & perception
- Create psychological safety
- Coach energy & engagement
Activators learn to:
- Facilitate immersion sessions
- Anchor behavioural commitments
- Sustain momentum
The outcome:
- Leadership ownership
- Internal culture carriers
- Real behavioural activation
DELIVER
Roll-Out & Operational Embedding
Now the transformation goes live.
We facilitate:
- Immersion Kick-Off Sessions
- Property / Team Activation
- Roll-Out Immersion & Activation
- Mystery Visits & Reinforcement
- Continuous Follow-Up
The FISH! Fundamentals become daily habits:
- Play → Innovation & energy
- Make Their Day → Service excellence
- Choose Your Attitude → Ownership mindset
- Be There → Human connection
The outcome:
- Consistent service behaviours
- Stronger team identity
- Measurable cultural shift
- Increased customer loyalty
Investment & Format
The Reverse Journey is modular and scalable.
Typical duration:
6–12 months depending on scope and complexity.
Format options:
- On-site & blended
- Multi-location roll-out
- Leadership intensives
- Activator certification
- Digital reinforcement
Investment depends on scale, number of sites and desired depth.
A tailored roadmap will be developed together.
Culture is not what you say. It is what people experience.
Dream it.
Define it.
Design it.
Direct it.
Deliver it.
Reverse the journey — and make FISH! your cultural engine.
€ 499,00
per seat
- Duration: 3 online workshops of 4 hours each (16 hours of training time in total)
- Format: Live Sessions on Zoom | Limited seats
- Access to the recording of the 3 workshops (available up to 3 months after the workshops)
- Online workbook and digital completion certificate
- Digital Tip sheets and sustaining tools
- Monthly access to the Reverse Journal (newsletter)
- Discounts for other Reverse Academy experiences
- Digital copy of the Start Reverse E-Book
€ 799,00
per seat
- Duration: 2 consecutive days of workshops of 8 hours per day (16 hours of training time in total)
- Location: Reverse Clubhouse | Amsterdam, The Netherlands | Limited seats
- Full meeting package for 2 days including parking, unlimited coffee/tea/water/snacks, sandwich lunch and farewell drink at our Clubhouse in Amsterdam
- Printed workbook and completion certificate
- Reverse Academy Welcome Kit: tote back, notebook, pen, t-shirt
- Printed tip sheets and sustaining tools
- Monthly access to the Reverse Journal (newsletter)
- Discounts for other Reverse Academy experiences
- Printed and signed copy of the Start Reverse Book
let's talk
We are looking forward to talking to you !
Please fill out the contact form below and we will reach out to you within 24 hours.
Do you have a more urgent question?
Feel free to give us a call at +31 (020) 237 47 18
