advisory
board
We believe that meaningful transformation is strengthened by diverse perspectives and deep industry expertise.
Our Advisory Board plays an important role in guiding our strategic direction and ensuring that our thinking remains relevant, bold, and impactful in a rapidly evolving hospitality and service landscape.
Composed of highly respected leaders the Advisory Board brings decades of global leadership experience in hospitality, entrepreneurship, and brand development.
Their role is to challenge our thinking, provide strategic insight, and support Start Reverse in continuously elevating how organisations design exceptional guest and team member experiences. By combining their real-world leadership perspective with Start Reverse’s Reversology approach, the Advisory Board helps ensure that our solutions remain forward-thinking, practical, and deeply connected to the realities of the industries we serve.
Michael Levie
Co-founder of citizenM, transforming hospitality through brand, technology and culture
Michael Levie is a hospitality entrepreneur best known as the co-founder of the innovative hotel brand citizenM.
With decades of experience in the global hospitality industry, he has played a key role in redefining modern hotel concepts by focusing on smart design, technology, and guest-centric experiences. Before launching citizenM, Levie held leadership roles at companies such as Sonesta International Hotels and NH Hotel Group, where he helped drive international expansion and brand innovation.
Today, Michael Levie is recognised as a thought leader in hospitality, frequently speaking about entrepreneurship, disruptive business models, and how purpose-driven culture can transform organisations.
Hans Meyer
Co Founder & Managing Director at Zoku
Hans Meyer is a hospitality innovator and entrepreneur known for rethinking how people live, work, and connect when they travel.
As the co-founder of citizenM and later Zoku, he has been at the forefront of creating hospitality concepts that challenge traditional hotel models. His work focuses on designing spaces that feel both functional and human — blending smart design, community, and flexibility to serve a new generation of global travellers and professionals.
Today, Hans Meyer is widely recognised for his forward-thinking perspective on the future of hospitality, often sharing insights on how thoughtful design, purpose, and culture can transform the way people experience places and organisations.
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