REVERSOLOGY Keynote

Don’t chase customers. Create fans.

André is a keynote speaker and strategy consultant, working with senior business leaders on Reverse Leadership, Cultural Transformation, Award-winning Customer Experience and Transformational Learning. With the Reverse philosophy, André has impacted leading brands and the (work) lives of thousands of leaders and professionals in hospitality and beyond.

Most organisations spend a fortune chasing customers. The brands that win do the reverse.

In this keynote, based on his new book REVERSOLOGY, André Wiringa shows how leading brands create fans for life: customers and guests who cannot stop talking about you, and co-workers who are proud to wear your name. Not by spending more on marketing, but by applying reverse psychology to business strategy.

Drawing on years of working with brands such as citizenM, KLM, IKEA, Nike and Starbucks, André takes his audience from hardware to heartware. With sharp insight, real-world stories and contagious energy, he connects culture, leadership and customer experience, and shows why the best marketing you will ever have is not something you pay for.

What your audience will take away

• Why fans matter more than satisfied customers, and how to create them on purpose
• How co-workers become your most credible brand ambassadors
• The Heartware Value Chain: how culture drives customer experience
• EPIC Leadership: Empowering, Purpose-driven, Inspiring and Coaching
• The L-word and the F-word: why love and failure belong on every leadership agenda
• Review = Reality: the 9+ Model, and why a 9+ rating always starts with a 9+ culture

Who is this for

• Executive teams, leadership summits, conferences and kick-offs, HR, marketing and CX leaders, and any organisation ready to turn customers, guests and co-workers into fans.

Format

• In-person keynote session
• Duration: 30–60 minutes
• Delivered by André Wiringa, founder of Start Reverse and author of REVERSOLOGY

Looking for a fully tailored session? Bespoke presentations are also available, price on request.