THE COMPLETE START REVERSE COLLECTION

from the first book to the next step

Satisfaction is no longer enough. That is where Start Reverse began. This bundle brings together both books by Andre A. Wiringa, so you get the full journey from hardware to heartware.

start reverse: the journey & the novel

A practical guide to bringing purpose, identity and an optimal experience to your organization, your team or yourself. It is full of examples from brands such as Accor Hotels, Adidas, British Airways, IKEA, KLM and Nike. The novel follows retailer Josh Smith, who is struggling to compete with online shopping. On a trip to London he discovers the brand Bread&Care and learns lessons that change his bookstore for good.

reversology: how to create lifetime fans using reverse psychology

The sequel. Instead of chasing customers, the brands that win design the conditions that turn customers and guests into free promoters, and co-workers into proud brand ambassadors. With EPIC Leadership, the Heartware Value Chain, the 9+ Model and real stories from brands such as citizenM, Emirates, Starbucks and Efteling.

who is this bundle for?

Leaders, managers and teams in hospitality, aviation, retail and beyond who want to grow beyond satisfaction and create fans on purpose.

good to know

REVERSOLOGY ships from Wednesday 13 January 2027. If you pre-order the bundle, both books ship together on launch day. Prices include VAT for EU customers. Shipping is calculated at checkout.