personal growth powers collective change

experience STARs Practitioner
Become the STAR your customers will never forget.
Want to become a STAR in delivering meaningful customer experiences? This energising programme is designed for all team members with direct or indirect customer contact, whether on the front line or behind the scenes. You’ll be immersed in the four STAR behaviours – Surprise, Touch, Assist, and Recognise – and leave with hands-on tools and real-world inspiration to bring an emotional connection to every customer interaction.
Why join the Experience STAR Practitioner programme?
Connect Emotionally. Create Loyalty. Become Unforgettable.
More than training, this is a mindset shift. Experience-first learning is designed for team members who care about customer impact and emotional connection.
Who is this for?
If you’re in a customer-facing role, from hospitality to retail to support, and you care about creating meaningful experiences, this is for you.
- You light up when customers smile
- You believe in human connection
- You want to turn everyday service into emotional moments

Learning objectives
- Understand the philosophy of Reverse Thinking and customer experience relevance
- Discover key trends and CX game changers
- Connect emotionally with customers and create memorable experiences by practising the STAR behaviours – Surprise, Touch, Assist, and Recognise
- Develop a personal and team plan for delivering STAR moments every day.
Topics you will cover
- The Why behind the Experience STARs programme
- The power of true and meaningful connections
- Introduction to the STAR behaviours and their emotional impact
- Interactive and experience-based immersion & activation on each of the STAR behaviours: Surprise, Touch, Assist, and Recognise
- How to take your team/company plan to STARdom

€ 499,00
per seat
- Duration: 3 online workshops of 4 hours each (16 hours of training time in total)
- Format: Live Sessions on Zoom | Limited seats
- Access to the recording of the 3 workshops (available up to 3 months after the workshops)
- Online workbook and digital completion certificate
- Digital Tip sheets and sustaining tools
- Monthly access to the Reverse Journal (newsletter)
- Discounts for other Reverse Academy experiences
- Digital copy of the Start Reverse E-Book
€ 799,00
per seat
- Duration: 2 consecutive days of workshops of 8 hours per day (16 hours of training time in total)
- Location: Reverse Clubhouse | Amsterdam, The Netherlands | Limited seats
- Full meeting package for 2 days including parking, unlimited coffee/tea/water/snacks, sandwich lunch and farewell drink at our Clubhouse in Amsterdam
- Printed workbook and completion certificate
- Reverse Academy Welcome Kit: tote back, notebook, pen, t-shirt
- Printed tip sheets and sustaining tools
- Monthly access to the Reverse Journal (newsletter)
- Discounts for other Reverse Academy experiences
- Printed and signed copy of the Start Reverse Book
€ 499,00
per seat
- Duration: 3 online workshops of 4 hours each (16 hours of training time in total)
- Format: Live Sessions on Zoom | Limited seats
- Access to the recording of the 3 workshops (available up to 3 months after the workshops)
- Online workbook and digital completion certificate
- Digital Tip sheets and sustaining tools
- Monthly access to the Reverse Journal (newsletter)
- Discounts for other Reverse Academy experiences
- Digital copy of the Start Reverse E-Book
€ 799,00
per seat
- Duration: 2 consecutive days of workshops of 8 hours per day (16 hours of training time in total)
- Location: Reverse Clubhouse | Amsterdam, The Netherlands | Limited seats
- Full meeting package for 2 days including parking, unlimited coffee/tea/water/snacks, sandwich lunch and farewell drink at our Clubhouse in Amsterdam
- Printed workbook and completion certificate
- Reverse Academy Welcome Kit: tote back, notebook, pen, t-shirt
- Printed tip sheets and sustaining tools
- Monthly access to the Reverse Journal (newsletter)
- Discounts for other Reverse Academy experiences
- Printed and signed copy of the Start Reverse Book
