Start Reverse – Travel Edition: Your Pocket Guide to EPIC Customer Experience & Leadership

Why You Should Read This Book

Take the power of experience-driven leadership with you, wherever you go.

Customer experience is the new battlefield. Satisfaction alone won’t drive loyalty—creating memorable and meaningful experiences will. Whether you’re leading a team, running a business, or looking to elevate your own leadership, the Start Reverse – Travel Edition is your compact, on-the-go guide to unlocking success through purpose, identity, and experience.

This special travel edition combines insights from two powerful books—The Reverse Novel and The Reverse Journey—making it a concise, practical companion to help you absorb and apply EPIC leadership and customer experience principles anytime, anywhere.

In this book, Andre Wiringa reveals how the world’s most successful experience-driven brands think in reverse, putting customer experience and purpose at the center of everything they do.

What You’ll Learn in This Travel-Friendly Edition

• How to transform customer experience beyond satisfaction
• What sets experience-driven brands apart
• How to turn co-workers into brand ambassadors
• The essentials of EPIC leadership: Empowering, Purpose-driven, Inspiring, and Coaching
• How to align purpose, identity, and experience to drive sustainable growth
• Key insights from The Reverse Novel (story-driven approach to leadership) & The Reverse Journey (practical tools for experience-driven transformation)

About the Travel Edition

• Format: Physical, compact-sized book – lightweight and easy to carry
• Includes: Insights from The Reverse Novel & The Reverse Journey
• Author: Andre Wiringa, expert in Customer Experience & Leadership
• Ideal for: Business leaders, CX professionals, entrepreneurs, and anyone passionate about creating unforgettable customer and workplace experiences
• Perfect for travel: Whether you’re commuting, flying, or on the move, this edition keeps you inspired and ready to implement EPIC leadership principles wherever you are

Stay inspired, stay relevant, and take EPIC leadership with you—get your copy today!