bringing
relevance
to the world
bringing relevance to the world
what is your purpose? what makes you stand out in the crowd? who do you think you are? how do you want to be experienced? what makes you a great employer?
what is your purpose? what makes you stand out in the crowd? who do you think you are? how do you want to be experienced? what makes you a great employer?
because purpose matters
Having a purpose as Common North brings relevance to your brand. The what and the how have no value without the who and the why. Why you set up a business, why customers are buying from you and why your co-workers choose to work for you. People are more aware than ever before of matters like footprint, purpose and relevance. A well-thought purpose (why) helps to make the customer/guest experience more meaningful.
add soul to your brand
By aligning on a common identity (who), we add soul to the brand and it brings a more active pulse to it.
The what we do, helps build a solid focus and direction. And the how we do it, enables us to grow a more consistent and reliable performance.

turn customers into happy fans
We believe in building and maintaining a network of happy fans is one of the key objectives for any company or brand. Experience is the main driver of loyalty. Creating consistent and meaningful customer/guest experience, therefore, is key.
turn customers into happy fans!
We believe that building and maintaining a network of happy fans is one of the key objectives for any company or brand. Experience is the main driver of loyalty. Creating consistent and meaningful customer/guest experiences, therefore, is key.
academy programmes
Focusing on hands-on experience, purpose, and empowerment, our programmes help teams create unforgettable customer moments and drive long-term loyalty.

EXPERIENCE STARs Practitioner
Learn all about becoming (more) Surprising, Touching, Assisting & Recognising as Experience STARs do.

EXPERIENCE STARs Facilitator
Guide your team on how to live the STAR behaviours. Spreading a culture of emotional connection, service excellence, and team engagement.

EPIC Leadership Practitioner
Discover and develop the EPIC Leadership behaviours: Empowering, Purpose-driven, Inspiring, and Coaching.

EPIC Leadership Facilitator
Guide how to live the EPIC Leadership behaviours. You’ll empower people to lead with heart, coach with purpose, and inspire action from the inside out.

"
The Experience Blueprint Journey and bringing this to life within Mazda Europe has had a massive impact on our culture, as well as on customer experience. It also helped grow to One Mazda Europe.
MARTIJN TEN BRINK I MAZDA EUROPE
start reverse - go beyond customer satisfaction
So, if you make the experience you want customers to have leading (rather than the end result), you will have much more control over what matters most. This is what we call the philosophy of ‘Reverse Thinking’.

meet our
global
team
Start Reverse has carefully gathered a team of global professionals to guide and consult our international clients. Our open and free working climate has inspired our people to redesign their ideal workspace and working hours. Whether it be the office, their home, a café or say Australia. Full-time, part-time or freelance, we all Start Reverse to go beyond customer satisfaction!
meet our
global
team
Start Reverse has carefully gathered a team of global professionals to guide and consult our international clients. Our open and free working climate has inspired our people to redesign their ideal workspace and working hours. Whether it be the office, their home, a café or say Australia. Full-time, part-time or freelance, we all Start Reverse to go beyond customer satisfaction!
start reverse - partners

DIRK
Associate Partner

ULF
Head Of Learning Associate Partner

GERALDINE
Associate Partner

JASON
Associate Partner

FLORIAN
Associate Partner

ROUPERT
Senior Partner Brand Strategy

DANIEL
Associate Partner

SHENIN
Senior Partner Diversity & Inclusion

SANDER
Managing Partner Inprove Mystery

MICHAEL
Senior Partner Luxury Development

RAMON
Senior Partner Explainer Videos

FABRICE
Senior Partner Managing Director BRTN Brand Strategy

CLAUDIA
Senior Partner Cultural Transformation

CLIFF
Senior Partner Retail Transformation

RENATA
Senior Partner Strategy Transformation

RACHELE
Senior Partner Generational Diversity

MANON
Ambassador

DIRK JAN
Ambassador Executive Coach

RICK
Ambassador
start reverse - leadership & support team

NATALIE
Customer Relevance Manager & Project Manager

JESSICA
Learning Designer

ANDREA
Graphic Designer

SABRINA
Graphic Designer

LINDA
Finance Engineer

Sarah
Proof Reader and Translations

ALEXIA
Customer Relevance Manager & Project Manager

CARLA
Graphic Designer

LUIS
Learning Designer

YOHANA
Growth & Engagement Engineer

DANNY
Visual Storyteller

NINA
Brand Coordinator

MARINA
Learning Designer

PAMELA
Customer Relevance Manager & Project Manager

ELLEN
Learning Designer

UALLACE
Graphic Designer

VIKTORIA
Learning Designer

ADRIANA
Graphic Designer

ANDRE
Founder & Chief Reverse Engineer

DENIS
Business Partner and COO

BERTHA
Head of People & Brand Experience

MARIJN
Head of Operations

BARBARA
Head of Business Development

LAURA
Head of Learning Design
start reverse - certified STAR & EPIC facilitators

PHUONG
Certified Facilitator

NIÑO
Certified Facilitator

EVA
Certified Facilitator

XAVIER
Certified Facilitator

VIRGINIA
Certified Facilitator

CECILIA
Certified Facilitator

ISABELLE
Certified Facilitator


reverse academy
Join a training as an individual, with your company or as a facilitator. Start thinking Reverse!

GLOCAL.
Global projects, delivered by local experts.
join
the team!
graphic designer intern (remote)
customer relevance manager
digital learning designer (remote)
project management intern AKA smooth operator
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associate
an idea for a
better fit?
what is your purpose? what makes you stand out in the crowd? who do you think you are? how do you want to be experienced? what makes you a great employer?
what is your purpose? what makes you stand out in the crowd? who do you think you are? how do you want to be experienced? what makes you a great employer?