inspire change, deliver transformation
Associate PARTNER
As an Associate Partner, you’re the bridge between inspiration and action.
You don’t just deliver content; you spark transformation. You bring Reverse Thinking to life inside organisations through immersive experiences, thought-provoking facilitation, and authentic, trust-driven relationships.
Your mission goes beyond moments in a room. You activate potential, empower people to lead with purpose, and ignite change from the inside out.
At the heart of your work is a belief: when people feel connected, seen, and inspired, they don’t just work, they thrive. And that’s where real transformation begins.
the relevance you want to bring:
the relevance
you want
to bring:
Lead with heart and strategy. Deliver EPIC Leadership and Experience STARs programmes that shift mindsets and drive impact. Elevate your market with the power of Reverse Thinking. Build community by engaging with a supportive global partner network. Turn customers into loyal fans and coworkers into inspired ambassadors. Grow your influence by aligning your personal mission with a movement that matters.
Start Reverse has led brand strategy & customer experience innovation.
our relevance
since 1987
net promotor score
blueprints created
leaders impacted
co-workers immersed
We have made a significant impact on the customer/guest experience for global companies in hospitality, retail, automotive, aviation, telecom, banking and more. What makes you relevant?
Purpose-Driven Transformation
Start Reverse doesn’t just consult—we co-create purpose-led transformation. We help leaders and organisations reconnect with why they exist and turn that clarity into a compass for growth, culture, and customer experience.
From Identity
to Impact
We reverse-engineer success—from desired customer and employee experiences back to the leadership behaviours, values, and culture needed to deliver them. This approach turns strategy into action and vision into results.
People at the
Core
Everything we do centres around people—empowering leaders, engaging teams, and designing communities that are more human, connected, and relevant. We believe transformation only sticks when people believe in it.
A Proven
Framework
With tools like the Blueprint, STAR Behaviour, and EPIC Leadership, we bring a structured yet flexible methodology that adapts to every context. Our partners don’t follow a script—they shape movements.
our clients
what's in it for you?
Be part of a fast-growing, leading training and consultancy organisation
Work with an outstanding, ambitious STAR crew in a FREE and supportive working climate and culture.
Full onboarding and access to our proven certification programmes and Reverse Academy training (including scripted programmes, slide decks with speaker notes, models, principles).
Continuous learning through global events, community meetups, and innovation sessions.
Exclusive participation in global events, learning exchanges, and thought leadership platforms.
Elevated visibility through shared branding, storytelling assets, and global campaigns.
Tools to scale your business, deepen your impact, and lead with lasting relevance.
Entry into a purpose-driven network of change agents transforming industries worldwide.
get inspired!
dirk willemsen
“Being an Associate Partner at Start Reverse has been both a strategic move and a deeply personal journey. What drew me in and keeps me inspired every day is the power and clarity of Reverse Thinking. It’s not just a methodology; it’s a mindset that reshapes how we lead, collaborate, and grow.
I’ve seen firsthand how Reverse Thinking turns traditional leadership and transformation models on their heads by starting with purpose and people first. It creates a ripple effect: coworkers become true brand ambassadors, customers turn into fans, and leaders evolve into coaches and catalysts.
What I appreciate most is that Start Reverse isn’t about generic solutions; it’s about creating tailored, human-centred change with real impact. I’m proud to be part of this movement and to contribute to a company that leads with relevance, energy, and heart.”
how do we bring more relevance around the world
Exploring without borders! Rove Hotels is at the forefront of customer experience in Dubai, integrating Reverse Thinking into its DNA from people to processes.
business model:
You hold exclusive rights within your network and earn through delivery and direct impact. Scale your practice inside a thriving ecosystem.
License to use SR IP to bring relevance in your region and transform business into meaningful experiences, coworkers into brand ambassadors and managers into EPIC leaders.
the perfect
match
the perfect
match
- Independent professionals in consulting, coaching, and facilitation who crave autonomy with connection, and growth with purpose.
- Holds a strong network within one or more strategic industries or sectors
- Do you have at least 5 years of senior training, coaching & consultancy experience in hospitality, retail, care/cure, automotive, aviation, banking or telecom?
- Entrepreneurial spirit with a drive for autonomy and excellence
- Do you have a client/prospect network, yet you would be happy to get/receive new opportunities?
- Skilled communicator, mentor, and brand ambassador
If this makes you happy, you are a perfect fit for this partnership
is this you?
Did all of this increase your heartbeat, and do you want to learn more about this opportunity?
let's talk
We are looking forward to talking to you !
Please fill out the contact form below and we will reach out to you within 24 hours.
Do you have a more urgent question?
Feel free to give us a call at +31 (020) 237 47 18
