YOU WOULD HAVE AN ONLINE DASHBOARD, PROVIDING INSIGHT IN:
CUSTOMER EXPERIENCE / NPS
CULTURE / WORKING CLIMATE
What reviews are you getting? And how do they relate to on-site scans?
Combining results of on-site scans, mystery visits/calls with real time scores on review sites (Google, Facebook, Yelp and/or TripAdvisor) provides an extra and very relevant dimension. Praise from today’s promoters, is the marketing for tomorrow’s clients. And reviews with constructive feedback are opportunities to learn and grow your brand.
What would be relevant internal benchmarks?
You can endlessly compare performance per unit, team, cluster, or region. Which allows you to benchmark, and to stimulate competition internally.
What about adding your identity as part of your brand activation strategy?
The Brand Performance App can be branded with your own logo, so your leaders will recognize it as a vital instrument to track the performance of their teams and others.