The Transformation Economy: Beyond Experience
We’ve moved beyond the era of experience. Today, organizations are called to guide people toward who they aspire to become.
That’s the heart of the Transformation Economy — and we’re bringing it to life at a special live event full of inspiration, transformation and interesting discussions.
This event marks the global launch of Joe Pine’s new book, The Transformation Economy.
A half-day experience on how transformation is designed, led, and lived across industries.
Inspiring change, transforming our future!
A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers.
Customers are clamoring for change; to be guided toward their aspirations and to become better versions of themselves.
To truly compete in today’s marketplace, enterprises must create transformative experiences that guide customers to achieve their aspirations, whether that’s improving wellbeing, increasing prosperity, developing knowledge, or finding purpose.
Joe Pine introduces his new book
The Transformation Economy
Joe Pine introduces
his new book
The Transformation Economy
The Transformation Economy
In his new book, bestselling author B. Joseph Pine II builds on his iconic work on the Experience Economy to explain what this new shift means for companies looking to stand out and gain a competitive advantage.
The Transformation Economy provides practical, proven frameworks for organizations to design, create, and guide transformative offerings that help customers reach their greatest aspirations and flourish over the long term.
Guest Speakers
Janine Geijsen
Director of award award-winning SpaceBuzz program.
Keynote: The Perspective Shift.
Paul Griep
Director of Industry & Alumni Relations at Hotelschool The Hague.
Keynote: Hospitality as a Force for Transformation
Andre Wiringa
Founder & CEO of Start Reverse.
Keynote: What’s Relevant in 2026? Start Reverse global research.
Tickets
General Admission
€149
VIP / HTH Alumni Access
€199
→ Includes exclusive roundtable
Why join?
- Insights from the Start Reverse Global Relevance Research 2026
- How purpose, sustainability, and leadership shape transformation
- How immersive experiences shift behavior
- How to guide customers and teams toward meaningful aspiration
What you receive with your ticket:
A signed copy of Joe Pine’s brand-new book
Access to all keynote sessions
Optional networking lunch
Event recordings
Certificate (optional for alumni)
let's talk
We are looking forward to talking to you !
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Do you have a more urgent question?
Feel free to give us a call at +31 (020) 237 47 18
