meet our partners
Start Reverse has proudly built a network of partners we trust in order to provide a complete solution for our diverse international clients.
associates partners
Dirk
Willemsen 🇳🇱 🇺🇸
ASSOCIATE PARTNER + FACILITATOR
Dirk is a hospitality expert with international experience that allows him to connect deeply with business owners and employees, understanding their needs with insight and empathy. A former hospitality entrepreneur and experienced facilitator, he combines hands-on industry knowledge with a passion for helping teams grow and excel. Dirk works fluently in both English and Dutch, offering versatile support across diverse markets.
Geraldine De Poortere 🇳🇱 🇺🇸
ASSOCIATE PARTNER + FACILITATOR
Geraldine is an experienced manager with a strong track record in the luxury goods and jewelry industry across Europe and the USA. Skilled in People Management, Luxury Customer Experience, Strategy, and Operations, she combines leadership expertise with a passion for developing teams and enhancing customer engagement. Geraldine works fluently in English and Dutch, bringing a versatile and international perspective to every project.
Florian
Schwarz 🇩🇪 🇺🇸
ASSOCIATE PARTNER + FACILITATOR
Florian’s strength lies in developing talents and teams that deliver unforgettable service and foster authentic connections. With experience building successful teams across multiple countries, working in both German and English, in the hospitality industry.
His mindset and approach make him a trusted advisor and coach, supporting individuals and organisations in their growth and development.
Ulf
Kowanda 🇩🇪 🇺🇸
ASSOCIATE PARTNER + FACILITATOR
Ulf’s purpose is to help people unlock and fully use their potential. With more than 15 years of experience, he is a skilled Trainer, Facilitator, Coach, and Consultant who delivers in both German and English. He has a proven track record in the professional training and coaching industry.
Ulf is passionate about empowering individuals and teams to grow, adapt, and thrive, always focused on practical tools and sustainable results that make a real impact.
hub partner
Daniel Balsera 🇪🇸 🇺🇸
HUB PARTNER
Daniel Balsera is a Professional Advanced Executive Coach with expertise in Marketing Management, Commercial Strategy, and Sales. He serves as a senior consultant and trainer for multinational companies, delivering high-impact driving measurable business growth. With extensive experience in leadership development and team performance, Daniel helps organisations adapt to change, strengthen their commercial capabilities, and enhance customer experience. His coaching style is practical and results-driven.
Daniel Balsera 🇪🇸 🇺🇸
HUB PARTNER
Professional Advanced Executive Coach. Master’s in Marketing Management, Commercial Strategy, and Sales. Senior consultant and trainer for multinational companies in Performance Solutions.
Daniel Balsera 🇪🇸 🇺🇸
HUB PARTNER
Professional Advanced Executive Coach. Master’s in Marketing Management, Commercial Strategy, and Sales. Senior consultant and trainer for multinational companies in Performance Solutions.
Daniel Balsera 🇪🇸 🇺🇸
HUB PARTNER
Professional Advanced Executive Coach. Master’s in Marketing Management, Commercial Strategy, and Sales. Senior consultant and trainer for multinational companies in Performance Solutions.
facilitators
Phuong
Huynh 🇻🇳 🇺🇸
AMBASSADOR + CERTIFIED FACILITATOR
Phuong has nearly 20 years of experience in corporate and personal learning and development, delivering impactful training across industries like fashion retail, hospitality, electronics, and marketing. With a background as a director’s assistant, translator, interpreter, and guest speaker, she brings sharpened skills and broad expertise. Phuong is known for her deep understanding of organisational cultures and works fluently in Vietnamese and English, offering a versatile and insightful approach to every project.
Niño
Jacobs 🇳🇱 🇺🇸
AMBASSADOR + CERTIFIED FACILITATOR
Niño is an experienced leadership coach who helps leaders navigate stress, self-doubt, and high expectations, specialising in guiding capable professionals who seem calm outwardly but push themselves hard internally. Through personalised, reflective coaching, Niño supports the shift from perfectionism toward authentic, sustainable leadership. Fluent in Dutch and English, Niño offers impactful guidance across cultures and organisations.
Eva
Lindner 🇩🇪 🇺🇸 🇫🇷
AMBASSADOR + CERTIFIED FACILITATOR
Eva is a passionate trainer dedicated to elevating people’s skills and potential. She focuses on helping young leaders strengthen their soft skills to become confident and effective team leaders.
Eva also specialises in onboarding strategies, creating tailored induction programmes that engage new employees from day one.
She designs and delivers training in German, English, and French, bringing a versatile and international approach.
Virginia
Serrón 🇪🇸 🇺🇸
AMBASSADOR + CERTIFIED FACILITATOR
Virginia is an experienced trainer and consultant for multinational companies, specialising in helping teams navigate cultural change, elevate the Customer Experience, and boost sales performance.
With deep expertise in Commercial Management and Customer Experience processes within the Retail industry, she designs and implements strategies that drive engagement, loyalty, and business growth.
She delivers training and consulting in English and Spanish.
Isabelle
Sfez 🇫🇷 🇺🇸
AMBASSADOR + CERTIFIED FACILITATOR
Isabelle is a coach trained by the renowned Co-Active Training Institute, with over 10 years of experience in international enterprises and scale-ups. She helps individuals and teams build meaningful careers and impactful lives aligned with who they truly are, empowering them to embrace both their strengths and imperfections. Isabelle works fluently in French and English, supporting clients across diverse cultures.
Niño
Jacobs 🇳🇱
CERTIFIED FACILITATOR
Niño is an experienced leadership coach who helps leaders navigate stress, self-doubt, and high expectations, specialising in guiding capable professionals who seem calm outwardly but push themselves hard internally. Through personalised, reflective coaching, Niño supports the shift from perfectionism toward authentic, sustainable leadership. Fluent in Dutch and English, Niño offers impactful guidance across cultures and organisations.
Eva
Lindner 🇺🇸
CERTIFIED FACILITATOR
Eva is a passionate trainer dedicated to elevating people’s skills and potential. She focuses on helping young leaders strengthen their soft skills to become confident and effective team leaders.
Eva also specialises in onboarding strategies, creating tailored induction programmes that engage new employees from day one.
She designs and delivers training in German, English, and French, bringing a versatile and international approach.
Virginia
Serrón 🇪🇸
CERTIFIED FACILITATOR
Virginia is an experienced trainer and consultant for multinational companies, specialising in helping teams navigate cultural change, elevate the Customer Experience, and boost sales performance.
With deep expertise in Commercial Management and Customer Experience processes within the Retail industry, she designs and implements strategies that drive engagement, loyalty, and business growth.
She delivers training and consulting in English and Spanish.
strategic partners
Senior Partner Brand Strategy
Senior Partner - Cultural Transformation
Senior Partner Retail Transformation
Senior Partner Strategy Transformation
Senior Partner Explainer Video
Senior Partner Diversity & Inclusion
Managing Partner Inprove Mystery Shopping
Senior Partner Generational Diversity
Managing Director BRTN brand strategy
big shots
blueprint videos
Most corporate videos are boring. Together with our partner Big Shots, we create videos that help bring Reverse Blueprints to life. Visualising each box of the blueprint, in an engaging manner.
atobi
learning and
engagement app
For years we have partnered up with Atobi, an app that makes staff engagement look easy. It unites organisations across all devices in one solution that makes it fun and easy for staff to engage in training, communication, KPIs, knowledge, and compliance. Having all teams in an organisation aligned and engaged to the brand is what we do best (together)!
inprove
mystery shopping
By defining a compelling purpose and an appealing identity, you start describing your brand promise. But, is that the reality of what you are delivering? Our partner, InProve, helps measure and monitor brand experience and all other boxes of the Reverse Blueprint. With a network of trained mystery shoppers around the world, they help identify the gap between brand promise and reality. Because at the end of the day, your guests generate revenue, but your employees drive the experience. The (online) reports are a great tool for your operational service leaders to steer upon further improvement of their teams.
BRTN brand strategy
DRIVING BUSINESS PERFORMANCE
Great brands inspire customers, employees and investors. They impact the way we live, work and consume. BRTN creates visionary and transformative brands as platforms for businesses to achieve their business goals, infuse positive change, drive revenue and increase asset value. Together, we craft brands for your business goals.
EVA video explainer
bring your blueprint to life
We believe that the best ideas deserve to be brought to life in an innovative and accessible way. Imagine transforming your vision into a vibrant animated story that captivates and connects without breaking the bank.
Now, picture this: your team is fully immersed in your brand’s blueprint through a visually stunning, simplified animated video. EVA turns complexity into clarity, breaking down your blueprint into its brand essence: purpose, identity and brand experience: behaviours and values. Through engaging animations, they make the intangible tangible, helping your team to connect with the brand. Whether you’re looking to inspire, align, or energise, EVA’s videos make your blueprint come alive, delivering impact and value every step of the way.
