Andre is a Keynote speaker and Strategy Consultant, working with senior business leaders on Reverse Leadership, Cultural Transformation, Award-winning Customer Experience, and Transformational Learning. With the Reverse philosophy, Andre has impacted many leading hotel brands, and the (work) lives of thousands of leaders and professionals in Hospitality and beyond.

Think Reverse to Go Beyond Experiences

In a time when quiet quitting, loud quitting, and silent disengagement are on the rise, organisations can no longer rely on surface-level solutions. They need a mindset shift. They need a new way to lead.

That’s where André Wiringa comes in.

In this energising and thought-provoking keynote, André challenges traditional thinking and invites leaders to flip the script by Thinking Reverse. With sharp insight and compelling storytelling, he connects the dots between customer experience, leadership behaviour, and the employee journey.

He explores the root causes behind disengagement and shows how to turn apathy into advocacy, not through pressure, but by designing experiences that matter. That feels human. That sparks purpose.

Whether delivered on stage or in an intimate leadership setting, this keynote is a powerful catalyst for change. It equips audiences with a fresh perspective, practical inspiration, and the confidence to take action, starting from within.

Who is this for

• Executive teams, leadership summits, HR and transformation leaders, or any organisation ready to reimagine engagement, culture, and experience, by Thinking Reverse.

Format:

• In-person keynote session
• Duration: Upon request (tailored to your event)
• Delivered by André Wiringa, founder of Start Reverse