NEW BOOK • LAUNCHING WEDNESDAY 13 JANUARY 2027

REVERSOLOGY: How to Turn Customers and Guests into Lifetime Fans Using Reverse Psychology

launched by fans

This book is about fans. So we are launching it with fans. Pre-order the Founding Fan edition before Wednesday 13 January 2027 and you become part of the story from day one.

what you get

• A copy of REVERSOLOGY, personally signed by Andre A. Wiringa
• A priority invitation to a launch event near you
• Your name on the Founding Fans wall on startreverse.com (optional)

why this book

Quick question: when did you last recommend a brand to a friend without being asked? Nobody paid you to do it. You did it because that brand made you feel something.

Most organisations spend a fortune chasing customers. The brands that win do the reverse. They design the conditions that turn customers and guests into free promoters, and co-workers into proud brand ambassadors. REVERSOLOGY shows you how.

a book you don’t just read

One in-depth brand story per chapter, REFLACTION assignments to put every idea into action, and QR codes to the audiobook and podcast. Square format, 21 x 21 cm, full of cartoons, quotes and visuals.

good to know

Ships from Wednesday 13 January 2027. Signed copies are limited and available while stocks last. Prices include VAT for EU customers. Shipping is calculated at checkout.