Start Reverse – The Complete Edition: The Reverse Novel & The Reverse Journey in One Powerful Book

Why You Should Read This Book

Delivering meaningful, memorable experiences is what sets great brands apart. The companies that thrive are the ones that put purpose, identity, and experience at the heart of everything they do.

In Start Reverse The Journey & The Novel – The Complete Edition, Andre Wiringa brings together two essential books—The Reverse Novel and The Reverse Journey—into one transformative guide. Whether you prefer a story-driven approach to leadership (The Reverse Novel) or practical tools and frameworks for business transformation (The Reverse Journey), this book gives you everything you need to create EPIC customer experiences and high-performance teams.

What You’ll Learn from This Two-in-One Book

The Reverse Novel

A powerful business story illustrating how companies can redefine success by putting experience first. Learn through storytelling how brands evolve, leaders grow, and businesses thrive when they think in reverse.

The Reverse Journey

A hands-on guide packed with real-world strategies, exercises, and proven methods to help you bring purpose, identity, and optimal experience to life in your organization.

Key Takeaways

• How to build a brand that creates loyal, raving fans
• What makes experience-driven companies successful
• How to transform co-workers into brand ambassadors
• The EPIC Leadership framework – Empowering, Purpose-driven, Inspiring, Coaching
• How to align purpose, identity, and experience for sustainable business growth

About the Complete Edition

• Format: Paperback – two books in one
• Includes: The Reverse Novel & The Reverse Journey
• Author: Andre Wiringa, expert in Customer Experience & Leadership
• Ideal for: Business leaders, entrepreneurs, CX professionals, and anyone passionate about creating unforgettable customer and workplace experiences
• Perfect for: Those who want both inspiration and actionable strategies in one comprehensive book

Discover the power of experience-driven leadership, get your copy today!