unlock the power of customer & employee feedback
Imagine a world where every interaction feels meaningful, where customers leave not just satisfied but truly inspired, colleagues are energised and proud to represent the brand, and leaders lead with a sense of purpose that motivates their teams to thrive. This isn’t a dream; it’s the foundation of how we bring relevance to the world.
At the heart of this transformation lies the Reverse Navigator, a tool designed to uncover the stories within your customer and employee journeys. Think of it as your compass, guiding you to see the impact of your actions through the eyes of those who matter most. It’s not just about data or feedback—it’s about listening to the experiences, moments, and emotions that shape relationships and drive change.
By using the Reverse Navigator, we bridge the gap between intention and impact.
how do customers see your brand? what keeps customers loyal? what do customers value most? how do you want to be experienced? what makes you a great employer?
what drives employee motivation? are employees proud to work with your brand? what metrics show customer loyalty? are customers happy what makes you a great employer?
what is Reverse Navigator?
Reverse Navigator is a revolutionary 360° Voice of Customer and employee platform. We reverse-engineer feedback to transform it into actionable insights, helping businesses create exciting, relevant, and engaging experiences for their customers and co-workers.
key features
Comprehensive
Dashboards
Visualise your customer and employee journey to identify critical touch points for improvement.
Competitor Performance Analysis
Understand how you stand against the competition.
Close the loop
Close the loop of your customer and employee feedback to ensure actions are taken after receiving feedback.
Online Review
Intelligence
Manage and respond to reviews in real time, ensuring your online reputation stays strong.
Customer & Employee
Journey Analysis
Visualise your customer and employee journey to identify critical touchpoints for improvement.
why
choose
Reverse
Navigator?
We believe in creating experiences that inspire, excite, and empower, experiences that resonate deeply with everyone involved. Your customers and employees are at the core of your business’s success.
for
customer experience
care
Manage your online reputation by responding to customer reviews with prompt and meaningful care.
action
Transform feedback into actions, identifying trends and improving customer satisfaction through impactful experiences.
loyalty
By listening to customer feedback, you can retain customers by making them feel valued, reducing acquisition costs.
for
employee experience
engagement
Recognise employee efforts, fostering a supportive and empowering work environment.
retention
Enhance communication and internal processes to retain top talent by addressing employee concerns.
trust
Empower your employees by seeing their feedback turned into actionable improvements, ensuring they feel heard and valued.
how do customers see your brand? what keeps customers loyal? what do customers value most? how do you want to be experienced? what makes you a great employer?
what drives employee motivation? are employees proud to work with your brand? what metrics show customer loyalty? are customers happy what makes you a great employer?
reverse blueprint insights
Measuring the experience that defines your brand
The Reverse Navigator is the only tool on the market designed to measure the true impact of the Reverse Thinking approach and the DNA of your brand, as lived and perceived by the people who matter most: your customers and your employees. By capturing insights across experience, behaviour, and culture, it translates your brand values into measurable, actionable data.
Desired
Customer/Guest Experience
Understand whether your brand promise truly comes to life through the eyes of your customers. The Reverse Navigator measures emotional resonance, consistency, and the value your guests feel throughout their journey.
Employee
Behaviour
Are your people living the brand through their daily actions? This tool evaluates how employee behaviours align with the desired brand experience, closing the gap between intention and reality.
Working
Culture
Your internal climate shapes every external interaction. The Reverse Navigator reveals how your culture supports (or blocks) your purpose, helping you identify areas for alignment and energy.
Leadership
Behaviour
Leadership sets the tone for everything. This dimension assesses how leaders embody the Reverse DNA, empowering others, inspiring action, and creating conditions for purpose-led transformation.
who can benefit?
Reverse Navigator is ideal for businesses seeking to:
→ Transform customers into fans by improving satisfaction and engagement.
→ Empower employees as brand ambassadors aligning them with a purpose-driven mission.
→ Take data driven actions, strategic actions based on real-time feedback.
→ Gain a competitive edge by enhancing the brand’s overall experience.
→ Measure the impact of their Reverse Blueprint and Customer & Employee Journey enhancements.
→ Use a single platform for all customer & employee experience data, insights & actions.
→ Implement an easy-to-use tool with guidance from voice of customer & employee strategy experts.
what is your purpose? what makes you stand out in the crowd? who do you think you are? how do you want to be experienced? what makes you a great employer?
what is your purpose? what makes you stand out in the crowd? who do you think you are? how do you want to be experienced? what makes you a great employer?
what impact can I expect?
Our platform helped Le Botaniste improve both customer and employee experiences through targeted feedback management and actionable insights. By addressing concerns and making informed improvements, they significantly increased their NPS from 38 to 86—a 126% increase! This boost in satisfaction and retention created lasting fans and brand ambassadors within their organisation.
let's talk
We are looking forward to talking to you !
Please fill out the contact form below and we will reach out to you within 24 hours.
Do you have a more urgent question?
Feel free to give us a call at +31 (020) 237 47 18
