turn Culture into everyday behavior
turn Culture into everyday behavior
Culture Isn’t the Problem. Behavior Is.
Work doesn’t have to drain people to get results.
For more than 25 years, the FISH! Philosophy has proven something radical and practical at the same time:
When people choose joy, performance follows.
Now, through Start Reverse, FISH! 2.0 is offered as a powerful, modern pathway for organizations ready to reverse disengagement and re-energize their culture — from the inside out.
The FISH! Philosophy started in the late 1990s at Seattle’s Pike Place Fish Market. Amid flying fish and loud laughter, visitors noticed something extraordinary: Employees were energized, connected, and deeply committed to excellence—in one of the toughest work environments imaginable.
Work doesn’t have to drain people to get results.
For more than 25 years, the FISH! Philosophy has proven something radical and practical at the same time:
When people choose joy, performance follows.
Now, through Start Reverse, FISH! 2.0 is offered as a powerful, modern pathway for organizations ready to reverse disengagement and re-energize their culture — from the inside out.
The FISH! Philosophy started in the late 1990s at Seattle’s Pike Place Fish Market. Amid flying fish and loud laughter, visitors noticed something extraordinary: Employees were energized, connected, and deeply committed to excellence—in one of the toughest work environments imaginable.
from a fish market to a global philosophy
John Christensen, CEO and owner of Charthouse Learning, along with learning partners and storytellers, translated what was happening there into four simple practices anyone could apply at work:
Taking ownership of how you show up at work, regardless of circumstances.
Being fully present with colleagues and customers in the moments that matter.
Focuses on recognition, care, and small actions that positively impact others.
Encourages energy, creativity, and fun at work, even in demanding environments.
FISH 2.0 programs available
FISH! + Reversology
At Start Reverse, Reversology helps organizations pause, reflect, and intentionally reverse behaviors and patterns that no longer serve their culture or performance. The FISH! Philosophy aligns seamlessly with this approach by activating choice instead of default reactions, encouraging presence instead of autopilot, building meaning rather than mechanics, and creating joy that leads to sustainable performance. Fish does not replace strategy or systems — it brings them to life by activating the people inside them.
Through Start Reverse, FISH! is offered as:
- Interactive workshops and keynotes
- Leadership development experiences
- Team resets and culture interventions
- Train-the-trainer and facilitator pathways
Every engagement is designed to be:
- Simple – easy to understand and apply
- Fun – because energy matters
- Life-changing – because work shapes lives
It’s a shift in how people work together.
FISH EXPERIENCE FOR
TEAMS
Online
Offline
A practical Fish Philosophy experience that helps teams turn values into everyday workplace behaviors. Builds energy, trust, and ownership through simple human choices that improve collaboration and performance.
FISH EXPERIENCE FOR LEADERS
Online
Offline
A leadership-focused Fish experience designed to help leaders model behavior, build emotional connection, and shape a positive team culture. Ideal for leaders who want behavior change, not engagement theatre.
TRAIN THE TRAINER
DELIVER WITH JOY
Online
Offline
A one-day Train-the-Trainer program that certifies facilitators to deliver the Fish Philosophy with confidence and consistency. Designed to scale behavior change and embed Fish across teams and organizations.
FISH STICKS
BOOK
Order Now
A practical guide to living the Fish Philosophy through everyday leadership behaviors. Ideal for leaders and teams looking to build purpose, empowerment, and positive action at work.
Employee engagement is declining — but people are still the answer.
Burnout is rising, trust is fragile, and many organisations are productive on paper yet disconnected in reality.
Fish Philosophy addresses the human side of work that most engagement strategies overlook. Instead of focusing on scores and surveys, Fish focuses on behaviour — what people choose to do, every day, at work.
In a world of constant change, joy at work is no longer a “nice to have”.
is this for you?
Across industries, cultures, and roles
For decades, FISH! has helped organizations:
- Increase employee engagement and ownership
- Improve customer experience and loyalty
- Strengthen leadership at every level
- Build cultures of trust, accountability, and joy
FISH! isn’t about motivation posters or forced fun.
It works because it changes how people show up, how leaders lead, and how teams relate—day after day.
FISH! directly addresses the human side of work that most strategies overlook:
- Choice in how we respond
- Presence in how we work
- Meaning in how we serve others
- Energy that fuels resilience and performance
let's talk
We are looking forward to talking to you !
Please fill out the contact form below and we will reach out to you within 24 hours.
Do you have a more urgent question?
Feel free to give us a call at +31 (020) 237 47 18
260 locations, all with an aligned guest experience? Transforming managers into EPIC Leaders was one of the key steps.
