NEW BOOK • LAUNCHING WEDNESDAY 13 JANUARY 2027
REVOLOGY
How to Create Lifetime Fans Using Reverse Psychology
The best marketing you will ever have is not something you pay for. It is a guest who cannot stop talking about you, and a co-worker who is proud to wear your name. REVERSOLOGY shows you how to create both.
days to launch
THE IDEA
stop chasing. start reversing.
Quick question: when did you last recommend a brand to a friend without being asked? Nobody paid you to do it. You did it because that brand made you feel something.
Most organisations spend a fortune chasing customers. The brands that win do the reverse. They design the conditions that turn customers and guests into free promoters, and co-workers into proud brand ambassadors. That is REVERSOLOGY: reverse psychology applied to business strategy.
In this sequel to Start Reverse – The Journey, Andre A. Wiringa shares what years of working with brands such as citizenM, KLM, IKEA, Nike and Starbucks have taught him about creating fans for life. From hardware to heartware.
Quick question
Tap or hover to reverse it ↻
That is a fan.
chasing or reversing? switch and compare.
- Buying attention with ever bigger ad budgets
- Settling for satisfied customers
- Co-workers who just do their job
- Investing in hardware: products, processes, systems
- Hoping for a good review
- Designing experiences people cannot stop talking about
- Creating lifetime fans on purpose
- Co-workers who proudly wear your name
- Starting with heartware: culture, purpose, people
- Review = Reality: a 9+ culture creates 9+ ratings
"Don't chase customers. Create fans."
ANDRE A. WIRINGA
INSIDE THE BOOK
what you will discover
Eight big ideas. Hover or tap each card to flip it.
01
Why fans matter
Why fans matter
02
Co-workers as brand ambassadors
Co-workers as brand ambassadors
03
Customers and guests as free promoters
Customers and guests as free promoters
04
From hardware to heartware
From hardware to heartware
05
EPIC Leadership
EPIC Leadership
06
The L-word and the F-word
The L-word and the F-word
07
Review = Reality
Review = Reality
08
Making it stick
Making it stick
a book you don't just read
Zooming in
One in-depth brand story per chapter.
REFLACTION
Reflection + action assignments to apply every chapter.
Listen and watch
QR codes to the audiobook and podcast.
Square format
21 x 21 cm, full of comics, cases and visuals.
REAL BRAND STORIES
zooming in on
Real stories from brands that turned customers, guests and co-workers into fans.
- Hamad International Airport
- Lush
- Meliá Hotels
- citizenM
- Rove Hotels
- Mazda
- Emirates
- On
- Starbucks
- Cleveland Clinic
- Efteling
PRE-ORDER
be a founding fan
Pre-order REVERSOLOGY before Wednesday 13 January 2027 and become one of our Founding Fans. Your copy ships on launch day, and you get:
- A copy signed by Andre A. Wiringa (while stocks last)
- The REFLACTION Starter Kit (PDF), so you can start applying the ideas straight away
- Early access to the first audiobook chapter
- A priority invitation to a launch event near you
- Your name on the Founding Fans wall on startreverse.com (optional)
SIGNED COPY
Founding Fan edition, signed
Signed by Andre A. Wiringa, with all Founding Fan bonuses.
€29.95
Bundle: REVERSOLOGY + The Journey and The Novel
Both books by Andre A. Wiringa, the journey and the sequel.
€44,95
Ships from Wednesday 13 January 2027. Prices include VAT, shipping is calculated at checkout.
LAUNCH TOUR
the reversology launch tour
REVERSOLOGY launches in Amsterdam on Wednesday 13 January 2027, then travels the world. Join Andre for stories, ideas and fans, with a book signing.
LAUNCHED BY FANS
REVERSOLOGY
How to create lifetime fans using
Reverse Psychology | by Andre Wiringa
Wednesday 13 January 2027 | 14:00 - 17:00 hrs | Amsterdam
Join the official launch in Amsterdam.
Want to host a REVERSOLOGY evening for your team or city?
reversology for your team
Want your whole team to think in reverse? Order 10 or more copies and combine the book with a REVERSOLOGY keynote, a workshop, or an EPIC Leadership or Experience STARs certification.
THE AUTHOR
about the author
Andre A. Wiringa is the author of Start Reverse – The Journey and the driving force behind Start Reverse, an international consultancy specialising in customer experience, culture and leadership development. As a consultant, facilitator and keynote speaker he helps hospitality, aviation, retail and destination brands turn customers, guests and co-workers into fans.
FAQ
questions, answered
Anything else? Mail us at support@startreverse.com.
When is REVERSOLOGY available?
The official launch is Wednesday 13 January 2027. Pre-orders ship from the launch date.
Which editions are there?
Paperback, a signed Founding Fan edition and an e-book. The audiobook is linked via QR codes in the book.
Do I need to read Start Reverse - The Journey first?
No. REVERSOLOGY stands on its own. Readers of The Journey will recognise the thinking and find the next step.
Is there a launch event near me?
After Amsterdam, the tour visits London, New York City, Frankfurt, Dubai, Jeddah, Singapore and Hanoi. Click “Notify me” for your city.
Do you ship internationally?
Yes, shipping costs are calculated at checkout.
STAY IN THE LOOP
be the first to know
Launch news, tour dates and free REVERSOLOGY tips, straight to your inbox.
WHERE IT ALL STARTED
the first book: the journey and the novel
Start Reverse – The Journey and The Novel is the guide to bringing purpose, identity and an optimal experience to your organisation, team or yourself. Available as a paperback, travel edition and e-book. Pair it with REVERSOLOGY in the bundle.
let's talk
We are looking forward to talking to you !
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Do you have a more urgent question?
Feel free to give us a call at +31 (020) 237 47 18
