NEW BOOK • LAUNCHING WEDNESDAY 13 JANUARY 2027

REVERSOLOGY: How to Create Lifetime Fans Using Reverse Psychology

Why You Should Read This Book

The best marketing you will ever have is not something you pay for. It is a guest who cannot stop talking about you, and a co-worker who is proud to wear your name. REVERSOLOGY shows you how to create both.

stop chasing. start reversing.

Quick question: when did you last recommend a brand to a friend without being asked? Nobody paid you to do it. You did it because that brand made you feel something.

Most organisations spend a fortune chasing customers. The brands that win do the reverse. They design the conditions that turn customers and guests into free promoters, and co-workers into proud brand ambassadors. That is REVERSOLOGY: reverse psychology applied to business strategy.

In this sequel to Start Reverse – The Journey, Andre A. Wiringa shares what years of working with brands such as citizenM, KLM, IKEA, Nike and Starbucks have taught him about creating fans for life. From hardware to heartware.

“Don’t chase customers. Create fans.”

What you will discover

• Why fans matter more than satisfied customers, and how to create them on purpose.
• Co-workers as brand ambassadors: how the people inside your organisation become your most credible voice.
• Customers and guests as free promoters: designing experiences people want to talk about.
• From hardware to heartware: the Heartware Value Chain that connects culture to customer experience.
• EPIC Leadership: Empowering, Purpose-driven, Inspiring and Coaching, the leadership that makes change happen.
• The L-word and the F-word: why love and failure belong on every leadership agenda.
• Review = Reality: the 9+ Model, and why a 9+ rating always starts with a 9+ culture.

A book you don’t just read

• Zooming in: one in-depth brand story per chapter
• REFLACTION: reflection + action assignments to apply every chapter
• Listen and watch: QR codes to the audiobook and podcast
• Format: Paperback
• Author: Andre Wiringa, expert in Customer Experience & Leadership
• Square format: 21 x 21 cm, full of cartoons, quotes and visuals
• Ideal for: Business leaders, entrepreneurs, CX professionals, and anyone passionate about creating unforgettable customer and workplace experiences
• Perfect for: Those who want both inspiration and actionable strategies in one comprehensive book

Zooming in on

Real stories from brands that turned customers, guests and co-workers into fans.

Hamad International Airport, Lush, Meliá Hotels, citizenM, Rove Hotels, Mazda, Emirates, On, Starbucks, Cleveland Clinic and Efteling.

A book you don’t just read

Pre-order REVERSOLOGY before Wednesday 13 January 2027 and become one of our Founding Fans. Your copy ships on launch day, and you get:

• A copy signed by Andre A. Wiringa (while stocks last)
• The REFLACTION Starter Kit (PDF), so you can start applying the ideas straight away
• Early access to the first audiobook chapter
• A priority invitation to a launch event near you
• Your name on the Founding Fans wall on startreverse.com (optional)

Ships from Wednesday 13 January 2027. Prices include VAT, shipping is calculated at checkout.