lead with purpose, inspire with impact
scaling
our purpose
A global network of purpose-driven leaders, entrepreneurs, and innovators reshaping the future of leadership, customer experience, and culture through Reverse Thinking®.
The Reverse Community is a global movement of purpose-driven leaders, entrepreneurs, and changemakers who are reshaping the future of leadership, customer experience, and culture through Reverse Thinking. At Start Reverse, we believe relevance is not inherited; it is created by those bold enough to challenge the status quo. Our partners don’t just deliver services; they lead transformations that turn workplaces into communities and customers into lifelong fans.
Whether you are an experienced consultant, a learning facilitator, a regional entrepreneur, or a mission-driven organisation, there’s a role for you in our ecosystem. Together, we build a future where leadership is human, experiences are transformative, and purpose drives performance.
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We are united by a shared blueprint—a mindset that prioritises empowerment, inspiration, coaching, and purpose. Within this space, we exchange stories, co-create new solutions, and amplify each other’s impact. The Reverse Community is not just a network; it’s a launchpad for collective growth, personal reinvention, and strategic relevance.
spreading reverse thinking
Everything starts with purpose. When individuals and organisations connect deeply with a meaningful reason for being, one that goes beyond profit, something powerful happens: engagement flourishes. People become emotionally invested, aligned, and energised because they understand why their work matters.
This heightened engagement unlocks performance. Teams become more focused, motivated, and collaborative. They don’t just show up; they show up with intention. Innovation increases, accountability deepens, and results speak for themselves.
From there, we’re able to design and deliver experiences that truly matter. Not just for employees, but for customers too. These experiences are rich, human, and emotionally resonant because they’re grounded in authenticity and driven by empowered people.
The outcome? Stronger brand value. When people feel a brand’s purpose and experience its values in action, trust and loyalty follow. That’s how customers become fans, and workplaces become thriving communities
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Joining us means stepping into a vibrant space where bold ideas are welcomed, people come before processes, and transformation is lived every day. Whether you’re looking to expand your influence, grow your business, or lead meaningful change, the Reverse Community gives you the platform, tools, and global support to thrive.
let's talk
We are looking forward to talking to you !
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Feel free to give us a call at +31 (020) 237 47 18
260 locations, all with an aligned guest experience? Transforming managers into EPIC Leaders was one of the key steps.
