Project | HEMA


Performance Solutions offers a wide range of solutions. From (experience) concept development to training & coaching. From social & mobile learning solutions to customized bite-sized training content & gamification solutions. Below you’ll find an overview of solutions we offered at HEMA.

Reverse Engineering

Reverse Thinking & Engineering turns your customers into loyal fans, and employees into passionate brand ambassadors. We offer Reverse programs as:



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About HEMA

Our History

The Hollandsche Eenheidsprijzen Maatschappij Amsterdam, or H.E.M.A., opened its first department store in Amsterdam on 4 November 1926. Founders Leo Meyer and Arthur Isaac wanted to open a department store for “ordinary” people. Before this, department stores were very much aimed at wealthy people and most store personnel spoke French. HEMA, as it would later become known, was the first department store of its kind in the Netherlands. Products were priced at 10, 25 or 50 cents. And from day one, the essence of HEMA was defined as: optimistic, unique, clear, reliable, accessible and as typically Dutch. In 1927, HEMA opened its first store was opened outside Amsterdam and just a year later there were ten HEMA stores in the Netherlands. In the 1950s, HEMA was the first franchise organisation in the Netherlands and is still the largest franchise operator in the Netherlands. From 1958 onwards, HEMA picked up the pace of its expansion, rapidly opening new stores across the country. Then in 1984, HEMA opened its first store abroad, in Belgium.

Everyone at HEMA shares a passion: to make daily life easier and more fun. That is also expressed perfectly in the essence of the HEMA brand, a triangle that symbolises the ideal balance between good quality, good design and great prices. Each side of this triangle is equally important and together they form an extraordinary combination that results in a number of the characteristics that make HEMA unique:

  • optimistic > HEMA makes products that put a smile on your face
  • clear > HEMA products are easy to use
  • accessible > HEMA is for everyone
  • typical Dutch > HEMA products are no-nonsense with a smile
  • reliable > HEMA products are great quality
  • unique > all developed by HEMA itself

It is these characteristics that help HEMA make the ordinary extraordinary

Our values

Our values are part of our DNA. They reflect our heritage and are at the heart of everything we do. They help us create a customer centric culture of cooperation and collaboration. They also act as a guide in how we work, together with our business partners and within our communities, to achieve great products and services for our customers.

  • Our customer first
  • Quality in everything we do
  • We keep things simple
  • We do what we say
  • We win together
  • Every penny counts