Reverse Academy - For Organisations

the people behind your brand, deserve to thrive

Whether you’re elevating customer experience in retail, developing internal leaders, or shaping a purpose-driven culture, the Reverse Academy helps your teams grow, connect, and perform.

are you ready to transform your organisation?

Team engagement, customer loyalty, and organisational purpose are key to sustainable success. Equipping your people with the right mindsets and behaviours is no longer optional; it’s business-critical.

Reverse Academy delivers behaviourally rooted, purpose-driven development programmes that create measurable cultural and commercial impact. Designed for professionals, trainers, and leaders, our programmes transform team members into brand ambassadors and managers into EPIC leaders.

Whether your goal is to lead with purpose, elevate customer experiences, or inspire those around you, our dynamic, practical, and experience-first learning and certifications turn ideas into action and your team into the driving force behind your brand’s success.

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today's challenges

does this sound familiar?

Disengagement. Lack of purpose. Quiet quitting. If it feels like your people are disconnected, you’re not alone.

It’s time to change that. Create meaning. Build an energising culture.

Invest in your team, and watch your organisation transform.

explore the
academy programmes

EXPERIENCE STARs Practitioner

Learn all about becoming (more) Surprising, Touching, Assisting & Recognising as Experience STARs do.

EXPERIENCE STARs Facilitator

Guide your team on how to live the STAR behaviours. Spreading a culture of emotional connection, service excellence, and team engagement.

EPIC Leadership Practitioner

Discover and develop the EPIC Leadership behaviours: Empowering, Purpose-driven, Inspiring, and Coaching.

EPIC Leadership Facilitator

Guide how to live the EPIC Leadership behaviours. You’ll empower people to lead with heart, coach with purpose, and inspire action from the inside out.

ron bruinenberg
intersport

“Start Reverse has developed the Intersport STAR, COACH and CAPTAIN programme for us and has trained the vast majority of our store teams. The stores with trained teams generate, on average, 33% more revenue than the stores that have not completed the training yet. The programmes we are rolling out together are bringing great energy and have a clear, measurable impact on loyalty, NPS and eNPS!”

is this for you?

our
philosophy

Reverse thinking

We believe that traditional learning methodologies often fall short in addressing the dynamic challenges of today’s world. By thinking reverse, putting people first instead of processes and products, we approach challenges from a different perspective, fostering experiential learning practices and uncovering innovative solutions that others might overlook. This mindset helps solve immediate issues and fosters a culture of continuous growth and resilience.

At the heart of our purpose is a profound belief in the power of transformation. We envision a world where people and brands constantly evolve, striving to be the best versions of themselves. This transformation is driven by unconventional thinking and a commitment to challenge the status quo through reverse thinking.

our vision on learning

To help you become relevant and impactful, we have designed four elite programmes that will take your personal and professional growth to the next level while embracing Reverse Thinking.

Over the past years, we have learned that individuals who excel are those who go above and beyond, personalise their interactions, and genuinely care about others.

Our STAR and EPIC programmes will ignite your potential and transform your interactions in a unique and authentic way while enriching your emotional intelligence and listening skills.

experience STARs
programme

TRANSFORM CO-WORKERS INTO BRAND AMBASSADORS.

Over the past several years, we have co-created over 300 reverse blueprints in collaboration with global clients, transforming customer experience (CX) strategies worldwide. Our experience shows that winning brands prioritise empowering their staff to go the extra mile, delivering personalised, memorable customer interactions. Key brand behaviours we consistently see in top-performing companies include Surprise, Touch, Assist, and Recognise.

At the core of exceptional customer experience is the ability to create meaningful and memorable moments for your customers and guests, not just occasionally but consistently across every interaction, both online and offline. If you’re committed to enhancing your customer’s experience, this should be the foundation of your strategy.

These programmes are designed to help your team consistently deliver an outstanding customer experience, ensuring your brand stands out in today’s competitive market.

what will
you learn?

TRANSFORM CO-WORKERS INTO BRAND AMBASSADORS.

→ Become aware of how your behaviour impacts the customer and guest experience through the high-energy Experience STARs programme.

→ Learn through hands-on, experience-based modules to truly understand what great experiences look and feel like.

→ Go beyond just satisfying customers and guests.

→ Create authentic moments that Surprise, Touch, Assist, and Recognise your customers and coworkers.

experience stars training programme epic leadership training programme experience stars training programme epic leadership training programme experience stars training programme

EPIC leadership
programme

TRANSFORM MANAGERS INTO EPIC LEADERS

Becoming an EPIC leader isn’t a matter of luck or genetics; it’s a set of skills you can develop. EPIC leadership embraces a bottom-up approach, where customers or guests are at the top of the pyramid, and leaders are at the bottom, providing essential support to their teams. Effective leaders today need to be Empowering, Purpose-driven, Inspiring, and Coaching.

People expect and deserve EPIC leaders who are deeply connected to their organisation’s purpose and live it daily. Defined leadership behaviours are only valuable when leaders truly embody them and inspire others to do the same. By embracing purpose-driven leadership, your organisation can create a culture of inspiration, empowerment, and continuous support.

what will
you learn?

→ Gain insight into the principles of EPIC Leadership

→ Understand the importance of developing EPIC Leadership

→ Get a deeper understanding into your own leadership and how this affects the behaviour of others

→ Implement EPIC Leadership in daily reality

laura
STAR & EPIC certified practitioner & facilitator

“Participating in the STAR and EPIC programs has been transformative. They taught me to use Reverse Thinking and Learning for impactful, customer-focused brand experiences. Practicing facilitation enhanced my skills and inspired me. I’m grateful for the growth and inspiration from these certifications.”

get
inspired

stories
from our customers

KLM

Thinking Reverse and immersing 100 KLM Leaders to create an optimal work climate, so that co-workers can shine. That is so fly!

KLM

Le Pain Quotidien

260 locations, all with an aligned guest experience? Transforming managers into EPIC Leaders was one of the key steps.

Le Pain Quotidien

Le pain quotidien

Mazda

A breakthrough in customer experience, meant starting the engines in their own culture. Having great leadership is a must. That is why we did an indepth transformational Leadership Journey and trained the Top 30 management of MAZDA Europe and 130 European managers.

Mazda

the people behind your brand, deserve to thrive

are you ready to transform your organisation?

today's challenges

does this sound familiar?

explore the
academy programmes

ron bruinenberg
intersport

is this for you?

our
philosophy

Reverse thinking

our vision on learning

experience STARs
programme

TRANSFORM CO-WORKERS INTO BRAND AMBASSADORS.

what will
you learn?

TRANSFORM CO-WORKERS INTO BRAND AMBASSADORS.

EPIC leadership
programme

TRANSFORM MANAGERS INTO EPIC LEADERS

what will
you learn?

laura
STAR & EPIC certified practitioner & facilitator

get
inspired

stories
from our customers

contact us

address

follow us on

INTERESTED IN becoming a facilitator?

download our factsheet

agenda

20 Oct EPIC Leadership certification

01 Nov experience STARs certification

the people behind your brand, deserve to thrive

are you ready to transform your organisation?

today's challenges

does this sound familiar?

explore the academy programmes

ron bruinenberg intersport

is this for you?

our philosophy

Reverse thinking

our vision on learning

experience STARs programme

TRANSFORM CO-WORKERS INTO BRAND AMBASSADORS.

what will you learn?

TRANSFORM CO-WORKERS INTO BRAND AMBASSADORS.

EPIC leadership programme

TRANSFORM MANAGERS INTO EPIC LEADERS

what will you learn?

lauraSTAR & EPIC certified practitioner & facilitator

get inspired

stories from our customers

contact us

address

follow us on

INTERESTED IN becoming a facilitator?

download our factsheet

agenda

20 Oct EPIC Leadership certification

01 Nov experience STARs certification

explore the
academy programmes

ron bruinenberg
intersport

our
philosophy

experience STARs
programme

what will
you learn?

EPIC leadership
programme

what will
you learn?

laura
STAR & EPIC certified practitioner & facilitator

get
inspired

stories
from our customers