A new journey has started!

We are pleased to announce the opening of our brand-new office located in (B.) Amsterdam!

The new location is:
Building B.3 (9th Floor)
Johan Huizingalaan 400
1066 JS Amsterdam

We’ve decided to partner up with B. Amsterdam. B. Amsterdam builds bridges between startups, creatives, and corporates, fostering an environment and community that inspires growth, learning, and connection every day. A vision that is very much aligned with our purpose: ‘bringing relevance to the world’.

Our new hub offers us the opportunity to optimally support our partners and customers, facilitate digital learning and host events (on- and off-line). Our main focus will be to (help) define purpose and relevance, to design core guiding blueprints and to bring these to live. Transforming customers and guests into happy fans, co-workers into brand ambassadors and managers into EPIC leaders.

– Feel free to contact us anytime or come and see us!

No coincidence! Our office is located at the Johan Huizingalaan, J.Huizinga was a Dutch historian and one of the founders of modern cultural history. His most famous work is ‘Homo Ludens’ (1938). It discusses the importance of the play element of culture and society. The Latin word ludens is the present active participle of the verb ludere, which itself is cognate with the noun ludus. Ludus has no direct equivalent in English, as it simultaneously refers to play, school, and practice which is a perfect link to Start Reverse, because after all we focus on play, school and practice as well!

-Team Start Reverse

Would you like to contact us? Click here.


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