Start Reverse podcast with Paul Bridger


A little over 5 years ago we worked on the first Experience Blueprint for Rove Hotels. Under the leadership of Paul Bridger, COO of Rove Hotels, this brand grew to the most successful midscale brand in the Middle East. Every hotel is a success on its own and is exceeding expectations in every manner.

About 2 months ago, we have revisited the blueprint – now called Rove Print – and redefined a few parts which makes it easier to bring to live. After all Paul and team have very ambitious growth plans for the Middle East and beyond. The purpose ‘Exploring Without Borders’ says it all.

The partnership with Paul and team is extremely inspiring and rewarding. And recently I had the privilege to interview this extraordinary leader. Listen (and watch if you like) how Rove hotels thrive and manage to grow in size, revenue and profitability even during the pandemic. Paul Bridger underlines our vision that people are the experience. And the experience is the marketing. Way to go team amazing team Rove!

Click here to listen and watch the podcast.

Want to know more?
Just send me a message, happy to chat.

Stay positive and think REVERSE!

Andre Wiringa
Founder / Chief Reverse Engineer
Start Reverse

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