Project | ALD Automotive


Performance Solutions offers a wide range of solutions. Changing the way people learn, lead, and interact by transforming employees into ambassadors, business into an experience, managers into leaders, and training into impactful learning. We trigger companies to work collectively to create memorable experiences.  Below you’ll find an overview of solutions we offered at ALD Automotive.

Reverse Engineering

Reverse Thinking & Engineering turns your customers into loyal fans, and employees into passionate brand ambassadors. We offer Reverse programs as:



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About ALD Automotive

With a fleet of 1.3 million vehicles, ALD Automotive is a global leader in the financing and management of mobility. With innovation and personal service as top priorities 5,000 employees are devoted to the satisfaction of our customers and present in 43 countries around the world.

The leasing market is in constant motion. Companies are looking for new solutions, ones that are more sustainable, smarter and more cost efficient than the old ones. On one hand, there are the needs of the employees who are to drive the lease cars. On the other hand, there are the needs of the employer, the fleet owner. At ALD Automotive we respond to the needs of both parties by providing innovative and professional solutions.

ALD in brief

  • 150 employees
  • Offices in Hoofddorp en Meerkerk
  • Fleet: 24.000 vehicles
  • Part of Société Générale Groep
  • Certified ISO ISO 14001:2015 en 9001:2015
  • Always heading for the highest quality

Of course we are not sitting still in this changing market. We are looking to the future and realise that mobility is more than simply the car. This is why we are developing innovative leasing solutions in our ALD newmobility range and why we have our own ecological ALD blue fleet programme.