Project | ICI PARIS XL


Performance Solutions offers a wide range of solutions. Changing the way people learn, lead, and interact by transforming employees into ambassadors, business into an experience, managers into leaders, and training into impactful learning. We trigger companies to work collectively to create memorable experiences.  Below you’ll find an overview of solutions we offered at ICI Paris XL.

Reverse Engineering

Reverse Thinking & Engineering turns your customers into loyal fans, and employees into passionate brand ambassadors. We offer Reverse programs as:



We would love to hear about your challenge! Just click the button below and drop us a line or call us at +31 (0)23 – 510 0 510.



ICI PARIS XL is your partner for parfum, make-up, and beauty products.

The ICI PARIS XL-Beauty experts are always ready to give you personal advice and to share their tips and trick with you. Did you know that our assortment has over 13.000 beauty products. ICI PARIS XL is THE beauty specialist in the Netherlands and we are proud of that!

A little history

The roots of ICI PARIS XL lie in Brussels, Belgium. It is May 1968. Sir and madam Brenig have a passion for perfume and beauty products. That’s why they opened a perfume store in Elsene, a neighborhood in Brussels. Their goal? To bring the luxury of Paris to Brussels and thus make the French beauty products accessible for everyone. They name their store the appropriate name ‘Ici Paris a Ixelles’.

Their concept was an instant success and it did not take long for more stores to follow in Brussels, Belgium, and neighboring countries. The name changed over the years to ICI PARIS XL, but the passion for beauty remained the same.

By now ICI PARIS XL counts 286 stores in 3 countries, of which 155 are stationed in the Netherlands and 131 in Belgium.As of 2002 ICI PARIS XL is part of the A.S. WATSON Group, which currently is the biggest Heatlh & Beauty Retailer with over 14.500 stores worldwide.