Project | Premier Inn


Performance Solutions offers a wide range of solutions. From (experience) concept development to training & coaching. From social & mobile learning solutions to customized bite-sized training content & gamification solutions. Below you’ll find an overview of solutions we offered at Premier Inn.

Reverse Engineering

Reverse Thinking & Engineering turns your customers into loyal fans, and employees into passionate brand ambassadors. We offer Reverse programs as:


IFH Performance Academy

Our commitment to Reverse Thinking highlights the passion for hospitality that we want to let shine through in everything that we do. The participants of our trainings are encouraged to change their perspective and to put the positive, desired customer experience at the center of everything they do. By making use of the FISH! Philosophy, we guarantee that participants will leave our trainings, not only with new knowledge, but also with a smile on their face.

  • Open Training Programs
  • Training by Design (in-company training programs)
  • White Label Academy (learning journey in your corporate design)>
  • IFH trainings are available in 6 languages (German, English, Dutch, Italian, Spanish, French, Swedish)


We would love to hear about your challenge! Just click the button below and drop us a line or call us at +31 (0)23 – 510 0 510.


About Premier Inn

Why We’re Premier

Is it our friendly hotel teams that are always ready with genuinely warm welcome. Our super-comfy beds and Good Night Guarantee. Or is it the great value we offer in everything from our room rates to our restaurants. In fact, there’s a bit of Premier in everything we do across our hotels in the Dubai, Abu Dhabi, and Doha. Come and discover it for yourself.

The soundest sleep

We’ve created a dreamy combination: luxury Hypnos bed, choice of plump pillows and smooth duvet. Together, they’re all you need for a sound night’s sleep. Our super-supportive bed features a soft pillow-top and pocket sprung mattress, meaning it’s really comfy. Dive under the duvet and you’ll be fast asleep in no time.

Seriously tasty breakfasts

We believe you should start the day the right way. It’s why we dish up such a delicious choice for breakfast. From perfectly cooked eggs to fresh fruits and tasty pastries, all accompanied by juices and freshly brewed tea or coffee. And if you’re traveling with kids, eat breakfast for free*.

Going global

We’re a growing international hotel chain. We’ve got over 750 hotels across the UK and Europe. And then, of course, there’s our hotels in Dubai, Abu Dhabi and Doha. With many more hotels being added, we’re sure that we will able to give you a Premier Inn welcome wherever you want to stay.

Totally child-friendly

Free stays for kids* and free breakfasts** for them, too! If that doesn’t tell you much we love having children stay with us, then how about we mention our spacious family rooms that comfortably cater for a family of four or five. We’ve got free cots as well. And a great selection of dining options that your kids will enjoy. And if that’s not enough, we’re providing it all at a great ‘parent-friendly’ price!

Free Wi-Fi 24/7

Wi-Fi is free in all our hotels, throughout your stay. We understand the importance of staying connected – whether that’s with family, friends or the office, so we’ve made it free and easy for you. Keep in touch with friends on Facebook, email work colleagues or simply surf the web to keep up-to-date with the latest news.

We’re award-winners

We’re not ones to boast, but we do appreciate recognition for the hard work our teams put into making our hotels welcoming places to stay. We’ve picked up TripAdvisor Travellers’ Choice Awards and Certificates of Excellence from TripAdvisor, too. We’ve also been rewarded for the great value we offer to both leisure and business travellers.