REVERSE BLOG.

LEARN IT - LOVE IT - LIVE IT
Posted by Linda de Blaeij | 06 10 2021
START REVERSE PODCAST WITH PAUL BRIDGER, COO OF ROVE HOTELS

Start Reverse podcast with Paul Bridger   A little over 5 years ago we worked on the first Experience Blueprint for Rove Hotels. Under the leadership of Paul Bridger, COO of Rove Hotels, this brand grew to the most successful midscale brand in the Middle East. Every hotel is a success on its own and...

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Posted by Linda de Blaeij | 29 08 2021
FULLY ENERGIZED AND LIVING THE PURPOSE

Fully energized and living the purpose   I simply love this brand and the amazing teams at Rove Hotels! About 6 years ago we started with a blueprint workshop. With 14 leaders of Rove Hotels and Emaar Hospitality, we then defined purpose (why). Identity (who), as well as the essence of delivery (how and what)....

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Posted by Linda de Blaeij | 30 04 2021
HOW TO MAKE CHANGE STICK

How to make change stick   Reverse thinkers make change happen and start by designing a blueprint how to make the intended change stick. We suggest starting with a one pager, with two dimensions complementing each other. Dimension one is about purpose (why), identity (who) as well as essence of delivery (how and what). Dimension...

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Posted by Linda de Blaeij | 24 02 2021
ATOBI PARTNERS WITH START REVERSE

Atobi partners with Start Reverse   COPENHAGEN / AMSTERDAM – (23 FEBRUARY 2021) Today,  Atobi, a leading employee engagement app for Retailers and Telco’s with gamified execution and communication features based in Copenhagen, announced a partnership with Start Reverse, a leading consultancy and training firm based in Amsterdam with projects and specialists around the world....

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Posted by Andre Wiringa | 09 12 2020
EXPERIENCE IS THE BATTLEFIELD

Experience is the Battlefield   Pandemic or not, Customer Experience (or CX) is still key. Now may be more than ever. On Wikipedia, it is defined as: “The product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer’s attraction, awareness, discovery, cultivation, advocacy and...

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Posted by Linda de Blaeij | 15 10 2020
HOSPITALITY DAY 2020, RIMINI – ITALY

HOSPITALITY DAY 2020 Last Tuesday, 13 October 2020, Andre Wiringa (Chief and Founder of Start Reverse) was invited as a keynote speaker on the yearly Hospitality Day in Rimini, Italy. He spoke about the severe impact of COVID-19 and how important it is for hotels to create more relevance and to stand out in the...

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Posted by Linda de Blaeij | 24 09 2020
BRINGING RELEVANCE TO THE WORLD

BRINGING RELEVANCE TO THE WORLD Contact: Nynke Veenman Phone: 023 - 510 0 510 Email: nynkeveenman@startreverse.com Amsterdam, 24 September 2020 André Wiringa announced today the launch of Start Reverse, with a clear purpose: Bringing Relevance to the World. “The corona outbreak has made perfectly clear how important it is to be relevant. Many companies are...

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Posted by Linda de Blaeij | 01 09 2020
A new journey has started!

We are pleased to announce the opening of our brand-new office located in (B.) Amsterdam! The new location is: START REVERSE Building B.3 (9th Floor) Johan Huizingalaan 400 1066 JS Amsterdam We’ve decided to partner up with B. Amsterdam. B. Amsterdam builds bridges between startups, creatives, and corporates, fostering an environment and community that inspires...

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Posted by Linda de Blaeij | 03 08 2020
RECAP Co-Liv Virtual Meet Up.

Hereby the recap of the Co-Liv Virtual Meet Up last week! How to define and activate your purpose and relevance of your brand through the process of Reverse Thinking and activation of Experience Design Blueprints. A case study... Co-Liv is a non-profit organization, ecosystem, and do-tank whose mission is to empower the co-living phenomenon worldwide....

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Posted by Linda de Blaeij | 21 07 2020
Co-Liv Virtual Meet Up on the 22nd of July.

Register now (for free) for the second Co-Liv Virtual Meet Up on the 22nd of July! Topic? "Experience engineering as the foundation of your (Coliving) brand"... Click here for your registration. Most companies don’t know why their guests are booking and staying with them and in a time of commoditization, this is tricky. Just like...

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