transform the way you learn, lead and (inter)act
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we challenge conventional methods and foster innovative solutions
TURNKEY TRAINING solutions AND CERTIFICATION PROGRAMmeS FOR individuals AND ORGANISATIONs.
We are passionate about developing better humans and organisations. Our vision is to nurture not only skilled and competent individuals but also compassionate and diligent ones. We aspire to cultivate leaders who care deeply about their teams, their communities, and the world around them.
our
programmes
Learn all about becoming (more) Surprising, Touching, Assisting & Recognising as Experience STARs do.
EXPERIENCE STARs Facilitator
Guide your team on how to live the STAR behaviours. Spreading a culture of emotional connection, service excellence, and team engagement.
EPIC Leadership Practitioner
Discover and develop the EPIC Leadership behaviours: Empowering, Purpose-driven, Inspiring, and Coaching.
EPIC Leadership Facilitator
Guide how to live the EPIC Leadership behaviours. Empower people to lead with heart, coach with purpose, and inspire action.
ron
intersport
“Start Reverse has developed the Intersport STAR, COACH and CAPTAIN programme for us and has trained the vast majority of our store teams. The stores with trained teams generate, on average, 33% more revenue than the stores that have not completed the training yet. The programmes we are rolling out together are bringing great energy and have a clear, measurable impact on loyalty, NPS and eNPS!”
Ron Bruinenberg, The Netherlands
our
philosophy
Reverse thinking
We believe that traditional learning methodologies often fall short in addressing the dynamic challenges of today’s world. By thinking reverse, putting people first instead of processes and products, we approach challenges from a different perspective, fostering experiential learning practices and uncovering innovative solutions that others might overlook. This mindset helps solve immediate issues and fosters a culture of continuous growth and resilience.
At the heart of our purpose is a profound belief in the power of transformation. We envision a world where people and brands constantly evolve, striving to be the best versions of themselves. This transformation is driven by unconventional thinking and a commitment to challenge the status quo through Reverse Thinking.
our vision on learning
To help you become relevant and impactful, we have designed four elite programmes that will take your personal and professional growth to the next level while embracing Reverse Thinking.
Over the past years, we have learned that individuals who excel are those who go above and beyond, personalise their interactions, and genuinely care about others.
Our STAR and EPIC programmes will ignite your potential and transform your interactions in a unique and authentic way while cultivating your emotional intelligence and sharpening your listening skills.
experience STARs
programme
TRANSFORM CO-WORKERS INTO BRAND AMBASSADORS.
Over the past several years, we have co-created over 300 reverse blueprints in collaboration with global clients, transforming customer experience (CX) strategies worldwide. Our experience shows that winning brands prioritise empowering their staff to go the extra mile, delivering personalised, memorable customer interactions. Key brand behaviours we consistently see in top-performing companies include Surprise, Touch, Assist, and Recognise.
At the core of exceptional customer experience is the ability to create meaningful and memorable moments for your customers and guests, not just occasionally but consistently across every interaction, both online and offline. If you’re committed to enhancing your customer’s experience, this should be the foundation of your strategy.
These programmes are designed to help your team consistently deliver an outstanding customer experience, ensuring your brand stands out in today’s competitive market.
what will
you learn?
TRANSFORM CO-WORKERS INTO BRAND AMBASSADORS.
→ Become aware of how your behaviour impacts the customer and guest experience through the high-energy Experience STARs programme.
→ Learn through hands-on, experience-based modules to truly understand what great experiences look and feel like.
→ Go beyond just satisfying customers and guests.
→ Create authentic moments that Surprise, Touch, Assist, and Recognise your customers and coworkers.
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EPIC leadership
programme
TRANSFORM MANAGERS INTO EPIC LEADERS
Becoming an EPIC leader isn’t a matter of luck or genetics; it’s a set of skills you can develop. EPIC leadership embraces a bottom-up approach, where customers or guests are at the top of the pyramid, and leaders are at the bottom, providing essential support to their teams. Effective leaders today need to be Empowering, Purpose-driven, Inspiring, and Coaching.
People expect and deserve EPIC leaders who are deeply connected to their organisation’s purpose and live it daily. Defined leadership behaviours are only valuable when leaders truly embody them and inspire others to do the same. By embracing purpose-driven leadership, your organisation can create a culture of inspiration, empowerment, and continuous support.
what will
you learn?
→ Gain insight into the principles of EPIC Leadership
→ Understand the importance of developing EPIC Leadership
→ Get a deeper understanding of your leadership principles and how this affects the behaviour of others
→ Implement EPIC Leadership in daily reality
laura
STAR & EPIC certified practitioner & facilitator
“Participating in the STAR and EPIC programs has been transformative. They taught me to use Reverse Thinking and Learning for impactful, customer-focused brand experiences. Practicing the facilitation enhanced my skills and knowledge. I’m grateful for the growth and inspiration from these certifications.”
Laura Griebler, Brazil
get
inspired
260 locations, all with an aligned guest experience? Transforming managers into EPIC Leaders was one of the key steps.
